Successful retail innovation at American Start-up + Developer Challenge
American retailer Sears® announces the winners of its Start-up & Developer Challenge, the retailer’s latest code-a-thon deigned to foster digital innovations that further enhance the Shop Your Way member experience and strengthen the company’s long standing relationships, and develop new ones in the technology community of Silicon Valley
More than 150 participants competed over three days for the chance to see their application brought to life by Sears. Team Omega Ortega developed the grand prize winning app “The Chore Score” and was offered a test budget from Sears.
Throughout the weekend, developers and start-up companies created web and mobile commerce, mapping, gaming and CRM solutions, among others. A total of 42 teams submitted entries for a chance to win more than USD 50000 in awards from Sears and participating sponsors. Each team presented their app solution to a panel of nine judges, including Goerge Golye, CIO of online business at Sears Holdings, Doug Chavez, senior vice president of emerging media at Universal McCann Worldwide, and Robert Scoble, start-up liaison officer for Rackspace. Judges evaluated apps based on four criteria: use of Sears APIs, ability to drive traffic to mobile site, ability to drive traffic to store, and user experience.
Omega Ortega’s grand prize winning entry was inspired by personal childhood memories at Sear’s and Kmart stores. Anthony Tanaka, Rance Patterson and founder, Tom Ortega, developed The Chore Score app as a fun way to incentivize children to do their chores. With their parents’ guidance, kids can set up a chore list, track their progress and earn rewards for doing their chores that can be redeemed easily within the app either online or in-store.
Additional developer award categories and winning entries included: best use of three or more APIs: Buy with Friends by Cam Urban; Most holiday inspired: Instagift by Brian Clark; Most out-of-the-box: Sears180 by Rauhmel Fox and Jacy Bryla.