Fashion for everybody under the motto of sex, fun & love
Supermodel Adriana Lima presented Desigual’s Spring-Summer 2014 collection at last Tuesday’s Fashion Show at 080 Barcelona Fashion(E)
Adriana Lima was the star of the runway show in Barcelona and she debuted in Spain The brand Desigual takes it to the streets with the most universal collection in its history, creating items for everyone under the motto sex, fun & love.
Desigual started its business in 1984 under the slogan “Desigual is not the same”, and currently staffs over 3500 people from 83 different nationalities. During 2012, Desigual sold more than 22 million garments through its different distribution channels worldwide, with a global presence of more than 330 retail stores, 9000 wholesale clients and 2200 corners in department stores in over 90 countries.
The show was inspired by the beach, mixing Brazilian and Mediterranean atmospheres and by combining the three different concepts. Sex, the most seductive part of the collection is more urgan than ever and is highlighted by the predominance of black. Sheer dresses and tops with metallic sequins, with a distinctive rock chic edge. The Fun line recovers its DNA using elements from its origins, such as black and white, symbols, animal prints and the brand’s now classic Daisy as the star of the show. The Blonde designs, with a Baroque and simple spirit,; the eye catching Big Flower and the Asbury designs, prints with the look of distressed wallpaper and a Victorian feel. Love is a romantic and bohemian collection with a hint of hippie chic, where flowers are everywhere. It includes full maxi dresses, boasting a floral motif mixed with stripes as sketched daisies. Also, Desigual’s maritime line consists of stripes and sketched daisies. Highlights include a series of light jacquard jackets with an upholstery inspired floral pattern in very bright colours.