Sustainability becomes a valued factor in the battle for talent

Sustainability becomes a valued factor in the battle for talent

Talented people become ever more important within a company’s organisation. They provide new ideas and are more dedicated to sustainability measures, but to find them in the battle for talent is not easy

Bain & Company (international consultancy) recently surveyed around 750 employees across industries in Brazil, China, India, Germany, Great Britain and the USA. Roughly two thirds of the respondents stated that they actually care more about sustainability than three years ago, with almost that many stating that sustainable business is extremely important to them. Interest peaks at the age of 36 to 40, a younger group for sure, but not the youngest.

When asked which group should take the lead on sustainability, more respondents cited employers rather than consumers, employees, governments or all equally. In the developed world, for a small but growing segment of “sustainability enthusiasts” sustainability is a major factor in job choices, and they are willing to accept lower compensation to work for an employer that meshes with their beliefs.

In addition, they want to be involved in developing sustainability strategy. Half of younger employees, about one fifth of older employees and three quarters of enthusiasts expect to play a role in how their firms approach the topic. In a departure from attitudes five or  10 years ago, most employees care more about ensuring that business operations themselves are sustainable than they do about philanthropic activities.

What is important to such employees, relative to average of all activities? Firstly they name employee safety, corporate behaviour (e.g. travel), reducing pollution in developing world, sustainable agriculture, reducing pollution in the developed world and end-user recycling, all of these reduce or prevent harm. On top of preventing injustice, we find preventing child labour, supporting fair trade and fair wages and corruption prevention. In the category does good, we find career opportunities for disadvantaged, funding non profits in developed world and tree planting.

What can be concluded: The answers would pretty much the same if the survey would have been made in textile relevant sectors and they gain of importance when young talent should be hired, and the search for new young talent is a worldwide battle.

More details and the report can be had from the following web link.

www.bain.com/publications/articles/the-big-green-talent-machine.aspx


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