First Mt. Everest conquista and Swiss Bally brand

First Mt. Everest conquista and Swiss Bally brand

In May 1953, meaning 60 years ago, the first conquista of Mt. Everest Sherpa Tenzing Norgay and Sir Edmund was a super sensation, and he was wearing a special pair of Reindeer-Himalaya boots made by Swiss Bally

UnbenanntbbbTwo days ago, Bally launched the first pieces from its today exclusive Everest collection for men and women, created to celebrate the climbing of Mount Everest 60 years ago. At that time, when Sherpa Tenzing Norgay took his steps towards the top of the world on May 29, 1953 alongside Sir Edmund Hillary, this was the event linking the Swiss shoe and fashion brand to this momentous achievement.

The Bally Archive homes an exact replica of Tenzing’s original boots, and these will be on display in London as part of a ceremony event to honour the extraordinary alpine performance at Himalaya. The organisers are jointly the Mt. Everest Foundation and Himalayan Trust UK. The daylong celebration is hosted today at London’s Royal Geographical Society and is hosted by Rebecca Stephens, the first British woman to climb Mount Everest.

Bally has maintained its link to the conquest of Everest by creating actually the men’s Himalaya boot as the collection’s centrepiece, available as made to order only in selected stores from the anniversary date. The selected Bally boutiques will preview the Himalaya boot with in-store displays dedicated to the anniversary while giving customers the chance to pre-order the boot at the same.

Also on sale in selected stores from May 29 on will be the women’s Hillary hiking boot and the men’s Vincens alpine boot, while the entire Everest collection will be available later in the year.

The one year-long celebration was kicked-off with an exclusive event in London already in past January, and Bally will take its own Everest Exhibition (as of September) on the road to major cities around the world.

www.bally.com


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