Swedish KappAhl clothier is launching a campaign “Hey, I like your style” with a song

Swedish KappAhl clothier is launching a campaign “Hey, I like your style” with a song

With a music, specially written for the advertisement campaign, has already recorded success and caught many people’s attention, not least in social media

The fashion chain has been releasing now a full length version featuring artist Vicky. The initial campaign was launched in fall of 2012 as homage to its core customer and her style. Customer surveys and positive sales trends show that the advertising concept is one of several successful initiatives from the fashion chain. “The next step is to engage customers even more through interaction and by building on the genuine feeling in the advertisement” states Vice President Marketing, Anders Paulsson.

The song can be downloaded from YouTube at the website address below.

www.youtube.com/watch?v=Jn5QcUhXcy8

www.kappahl.com


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.