Swedish KappAhl clothier is launching a campaign “Hey, I like your style” with a song
With a music, specially written for the advertisement campaign, has already recorded success and caught many people’s attention, not least in social media
The fashion chain has been releasing now a full length version featuring artist Vicky. The initial campaign was launched in fall of 2012 as homage to its core customer and her style. Customer surveys and positive sales trends show that the advertising concept is one of several successful initiatives from the fashion chain. “The next step is to engage customers even more through interaction and by building on the genuine feeling in the advertisement” states Vice President Marketing, Anders Paulsson.
The song can be downloaded from YouTube at the website address below.