First ever E-commerce site for eco-luxury and sustainably sourced goods
Rodale Inc., the company that launched the American organic movement and – according to in-house information – the leading authority on healthy, eco-friendly living – has launched the first ever online shopping destination specialising in handpicked eco-luxury and sustainably sourced goods
The company combines 70+ years of the company’s unmatched heritage inorganic lifestyle and environmental stewardship, as well as the expertise of its healthy, active living brands that include for example Stewart+Brown apparel respecting GOTS; Oeko-Tex®, Fair Trade CertifiedTM and other sustainable standards.
Maria Rodale, Chairman and CEO of Rodale Inc. stated at the launch: “It is time for an online store to offer one place to discover stylish, sophisticated products that also provide peace of mind. In a world crowed with so many choices – and often misleading information – we no longer have to compromise our health and environmental values, and this is truly wonderful. We want to help shape the future of conscious consumerism by embedding a new standard for responsibly created merchandise.
The site’s navigation tool permit shoppers to discover products by searching via rooms or collection, among WEAR for Apparel, ADORN for Accessories and Beauty, Inhabit for Bed & Bath, TEND for Skin & Body and MOVE for Fitness. The site will include a mix of video, engaging product and healthy lifestyle stories.
Rodale’s is the first stand-alone e-commerce initiative to come directly from a publisher, without the involvement of outside merchandisers and is led by Rodale Senior Vice President and General Manager Anthony Astarita, Executive Director of Merchandising Michele Barbone, formerly of Saks Fifth Avenue and Antrhopologie.
Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of award winning media properties, Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct to consumer, and video. The company publishes some of the best known health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runners World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the USA with a collection of bestselling titles, including Al Gore’s “An inconvenient Truth, The End of overheating. The company is further an established leader in direct response marketing with more than 27 million active customers in its database.