Colourful new Pucci Flagship store in Chinese Shanghai

Colourful new Pucci Flagship store in Chinese Shanghai

Fashion house Emilio Pucci has opened its new 130 m2 flagship boutique in Chinese shanghai at the intersection between Nanjing West and Changde Road

As we are well aware, Pucci is famous for is eccentric and vibrantly coloured geometric prints, and the brand has taken inspiration for the interior of the boutique from Pucci’s native Florence, offering Shanghai’s fashion glitterati a flavour of the Mediterranean.

UnbenanntzoIt is using Flowcrete, China’s epoxy terrazzo material and the intricate flooring pattern features an angular geometric design in a contrasting palette of dove grey and magnolia. The design has been created by securing copper strips along the surface of the substrate in the desired pattern and later installing the terrazzo material to the edges of the appropriate blocks.

Designed to complement the stores aqua hues, the floor finish – after being diamond ground in situ – exposes a wealth of decorative aggregates, including mother-of-pearl and marble chippings to provide an eye-catching platform underfoot.

Seamless terrazzo is a popular choice for retail environments, not only for its decorative, eye-catching design but its outstanding record for durability and performance. With correct care and maintenance, terrazzo will last the lifetime of the building or setting in which it is installed.

From a lifecycle cost analysis, epoxy terrazzo offers retail clients a significantly lower lifecycle cost than ceramic, porcelain or vinyl tiles as well as carpet and vinyl sheet floors.

Managing Director for Flowcrete China, Francis Tan stated: The new Pucci store represents the brand’s first venture into mainland China, bringing the spirit of Renaissance Italy to the growing Chinese fashion market and the terrazzo material looks fantastic, serving as the perfect backdrop to showcase Pucci’s latest collection of designer wear, scarves, handbags and shoes. In addition the brand plans to launch five further stores in China over the next five years. The next opening will be in Beijing.

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