Happy Socks installs its first American concept store in New York
Happy Socks was launched in 2008 in Stockholm (S) by two friends and partners Viktor Tell and Mikael Soderlindh, and today its products in more than 50 countries on every continent and has now opened its first American concept store
The new store was opened on April 5, 2013, located in Manhattan at 436 West Broadway, between Prince and Spring Streets in New York (USA). Happy Socks has grown into a global brand synonymous with style, joy, fun, and happiness.
Its exclusive North American licensee, United Legwear Co., LLC (ULC), founded in 1998 by Isaac E. Ash, is a global manufacturer and distributor of socks and underwear and has established itself as one of the leading resources in the industry will make Happy Socks available at American retailers such as Bloomingdale’s Nordstrom, Opening Ceremony, Madewell and many specialty and online shops.
The new concept store will offer a complete “Happy” experience that shows off the brand’s unique personality and seasonal collection showcased with collabs, boxed gift sets and socks also for kids. According to Ash the US market has demanded a high-style sock that doesn’t cost as much as a pair of shoes.