EU Commission will give EU fashion industry full support
The above statement was given by EU Commission Vice-President Tajani and the Commission intends to reinforce the growth and competitiveness of the European fashion industries with a number of short term actions
Tajani held a discussion session with high-level representatives of some of the Europe’s main fashion companies (such as Chanel, FAlke, Harrods, IC Companys-Peak Performance, Imax Max Mara, Moser, Emilio Pucci, Ricosta, Zegna and Bernardaud) on February 12, 2013 regarding the key issues and views to the envisioned measures by the Commission.
The actions proposed are to ensure that education and training institutes provide students with required skills through better use of existing alliances, councils and working groups as well as more interaction between industry and institutes. Further to foster creativity through match-making between new designers and small producers (WORTH pilot projec it will be launched this year and will run over two years and with a budget of EUR one million and participating SME’s and craftgsman will come fromEU member states, Norway, Iceland, Liechtenstein, Albania, Croatia, FYROM, Montenegro, Serbia, Turkey and Israel) as well as to enhance innovation, for example through interoperable e-commerce tools (eBiz project). Also the protection of intellectual property has to be ensured by raising public awareness about fake goods. Opportunities in international trade should be jumped through participation in Missions for Growth and a regulatory framework to sustain growth has to be formed, including for example the labelling of authentic leather. In addition also the intensified combat against counterfeiting was subject of discussions.