Puma launches its first “Cradle to Cradle Certified” Collection
Global sport and lifestyle company Puma launches InCycle, the brand’s first “Cradle to Cradle Certified (CM) Basic” collection of biodegradable and recyclable products
According to in-house information, this is a tremendous step forward in reducing its environmental footprint and it will give its consumers a more sustainable product choice. The InCycle Baseket and Basket Tee Biodegradable have been analysed as part of PUMA’s first Product Environmental Profit and Loss account published in October 2012 and with the result that these two products impacted the environment by a third less than their conventional counterparts.
The PUMA InCycle Collection was born from PUMA’s challenge to produce a fully recyclable or biodegradable collection as part of the learning journey to improve sustainability of its products. PUMA collaborated with EPEA, to develop the collection, whose mission is to assist companies to fulfil the cradle to cradle products innovation Institute’s criteria for the design of ecologically and intelligently designed products. All products in the InCycle collection have been certified by the Cradle to Cradle Products Innovation Institute and its rigorous certification program rating products against five sustainability factors: use of environmentally safe and healthy materials; design for material reutilisation, including recycling and composting; renewable energy and management of carbon emissions; water stewardship and social fairness.
More information is available from the website below.