Swiss Zurich Bahnhofstrasse is top retail location in pricing and turnover
The newest survey on retailing locations by Location Group has focused on Switzerland, Germany and Austria and has a volume of over 978 pages in 145 international metropolis cities and jet set resorts, 500 shopping centres, 750 shopping streets, 1000 retailers and 2000 Store openings
The winners are jewellers who are a sort of dominating Swiss Zurich’s Bahnhofstrasse with a new , all times high rental of CHF 13850. Local jeweller Bucherer has paid recently CHF seven million key money to buyout French women clothier Devernois from its contract near Christian Dior and to establish a Rolex boutique. Jaeger-Le Coultre, an international watch brand will shortly mark its presence, all adding six luxury stores and bring it up to a total of 28. The former IWC location (watches) will be taken over by jeweller Pomellata.
Jeans manufacturer Diesel has lost a battle at its old location against watch brand Omega and has now a new boutique near department store Globus, costing more than two million CHF annually. Mango next door pays UBS (bank) to the owner of the building a rent of two to three million annually. Only a decade ago, the price was a third of today’s prices. The old Omega shop will be taken over by the watch brands Longines or Rado.
The Apple store attains the highest turnover per square meter in New York and at its Zurich location (CHF 22500), meaning annually CHF 100 million and in New York around USD 450 million! H&M with eight times a larger surface reaches about the same annual figure as Apple in Zurich.