H&M with great worldwide clothing recycling action

H&M with great worldwide clothing recycling action

Swedish H&M clothier prides itself, to launch as first fashion firm a worldwide clothing collecting initiative. The company invites its customers as of February 2013 to bring used garments back to the store in all 48 markets H&M is present

The new initiative forms part of H&M offering and strives to reduce the environmental impact of clothes throughout their lifecycle and represent its sustainability efforts rooted in a dedication to social and environmental responsibility.

The company will be the first fashion company to roll out clothes collecting in selected stores worldwide and by saving natural resource and contributing to reduce environmental impact by avoiding textile waste. Surprisingly, any pieces of clothing, from any brand and in any condition will be accepted. For every bag with clothes brought in a store, the customer will receive a voucher. The collected clothes will be handled by H&M’s partner, I:Collect, which provides the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use.

As all of us know, every year tones of textiles are thrown out with domestic waste and end up in landfill but 95 % of these clothes could be used again, re-worn, reused or recycled, depending on the state of the garment. The long term goal of H&M is to reduce the environmental impact of garments throughout the lifecycle and to create a closed loop for textile fibres. The further aim is to find technical solutions to reuse and recycle textile fibres on a larger scale. For that purpose H&M has set up its Conscious Foundation, it supports these goals and provides social projects along the company’s value chain.

H&M Hennes & Mauritz was founded in Sweden in 1947 and it offers fashion and quality at best price. The groups brands include COS, Monki, Weekday and Cheap Monday and H&M Home sold in 48 countries and in 2700 stores (including franchise markets) and it employed at the end of 2011 more than 94000 persons.

www.hm.com

 


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