BASF Innovation Campus inaugurated in Pudong/Shanghai
BASF inaugurated on November 6, 2012 its new Innovation Campus Asia Pacific and Greater China headquarters with an investment of EUR 55 million and by expanding its Pudong/Shanghai site
The Innovation Campus Asia Pacific and Greater China headquarters represent BASF’s most important innovation investment in the region to date. Ultimately there will be more than 2500 people employed.
The Innovation Campus will focus on advanced materials, with applications including sustainable construction, energy efficient lighting, footwear and bio based personal care. During the initial stage around 450 researchers and developers in technical teams from 17 regional business units will gather, forming a powerful innovation hub for BASF in Asia Pacific but also for the world. Scientist in close proximity to local markets will work in international and multidisciplinary project teams. The Innovation Campus will also help to intensify the development of local scientific and technical talent and foster collaboration with universities and scientific institutes in Asia Pacific. A further expansion of the facility is planned.
It is obvious that China is the third largest market for BASF. The new Greater China head office will include administration, functional units, sales and marketing for its business units with more than 1500 work stations, comfortable social areas on each floor and a state-of-the-art multi-function theatre. The presence of BASF dates back to 1885. Today there are major investments in Nanjing, Shanghai and Chongqing. In Greater China BASF generated sales of over EUR 6.5 billion in 2011 and had a workforce of around 7770 people. The company operates in Greater China 28 BASF owned subsidiaries and 17 BASF joint ventures.
Globally BASF entertains around 70 research and development centres with more than 10000 BASF researchers in various disciplines are engaged in actually around 2800 research projects around the world. The BASF central research and development organisation is also integrated into an interdisciplinary and international network with about 1950 cooperative partnerships the company is working closely together with partners from science and industry worldwide to develop solutions for a sustainable future. In 2011, BASF filed around 1050 patents worldwide.