Famous Actress Kate Hudson again the face of Ann Taylor’s Holiday 2012 campaign

World renowned actress Kate Hudson will return as the face of Ann Taylor’s Holiday 2012 campaign that was shot by famed fashion photographer Norman Jean Roy at the Highline Stages in New York City (USA). The campaign is inspired by a deco dinner party and captures Hudson’s warmth, her love of the holidays, and the sophistication of the collection.

UnbenanntCThe move marks a full year as the face of Ann Taylor (founded in 1954 presents fashion for modern working women), and Hudson is continuing g to bring a fresh, new perspective to the iconic fashion brand that has resonated with existing and new Ann Taylor clients worldwide. The campaign will debut in late October and features Hudson wearing some of her favourite looks from the collection as well as some of her most coveted gifts for this holiday season. All featured campaign items will be available as of now at Ann Taylor stores in America.

In celebration of Kate and the holiday collection, all American Ann Taylor stores will be booking appointments for personal styling sessions and refreshments from Thursday October 25 – 28, 2012. In addition, one lucky shopper from each of Ann Taylor’s 277 US stores will win a head-to-toe Ann Taylor look for the season.

Ann Taylor has become a favourite style destination for modern women, attracting some of the world’s most celebrated style icons, as its biggest fans, including First Lady Michelle Obama, Kate Hudson, Angelina Jolie, Diane Kruger, Halle Berry, Jessica Alba and many more.




US FashionPlaytes commerce platform for girls with new Chief Marketing Officer

The retail industry’s first engagement-driven commerce platform for girls announced the hiring of industry marketing veteran Jeanne Connon to become is Chief Marketing Officer (CMO) for the rapidly growing tween fashion design site.

UnbenanntDOver 20 years Connon has been building ground-breaking, disruptive consumer and business brands, drawing on her passion for creating the best customer experience possible for each and every audience targeted. Prior to her nomination she served as CMO at Daily Grommet, where she led acquisition, community, content and brand development to help to forge an innovative business model merging the power of video, e-commerce and product discovery. Connon launched her career in Internet marketing as the leader of the founding creative and development team at and was a core member of the team that launched Family Education Network (acquired by Pearson Education), managing all marketing initiatives as well as partnerships with such brands as AT&T, Yahoo, AOL and more.

FashionPlaytes (FP) is an award winning design and e-commerce apparel site that has captured the hearts and imagination of tween fashionistas to become one of the leading creative play and commerce sites on the web. With an average per visit time of over one hour, girls are clearly engaged with the site’s educational content, fashion design capabilities and the ability to interact with other tween designers and the platform is shaping the shopping expectations of hundreds of thousands of tweens and this could have a profound impact on how they interact with other brands over time. The FPgirl community entails a rich design and shopping experience, interactive games, social networking and the opportunity for American girls to engage in a creative play around a topic that is increasingly important to this tech savvy crowd. Jeanne Connon stated:” It is one of those rare opportunities that can shape the way a generation thinks about fashion, brand and e-commerce and we have just started to tap into this community’s potential”.


Swedish KappAhl names new Vice President of Sales

KappAhl, according to in-house information a leading Nordic fashion chain with more than 380 stores and close to 4900 collaborators in Swiden, Norway, Finland, Poland and the Czech Repbulic designs, markets and sells value-for-money fashion and is focusing particularly on women 30 – 50 years of age.

The company has named on October 16, 2012 Stefan Högkvist (38) has new Vice President Sales and elected him as member to the KappAhl Group Executive Management. He will assume his duties in spring 2013. Since over a year he serves as Sales Director at Hemtex and he disposes of many years of experience in senior position s in the retail and service industry. At KappAhl he will lead and develop the sales organisation.

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