Inditex’s Zara Home pushes home decor via US e-commerce
On October 9, 2012 Zara Home debuted as an American e-commerce online store featuring home textiles such as bed, bath and table linens, select furniture, tableware, cutlery, and decorative accessories, including loungewear and gift items
Zara Home offers the latest trends in interior decoration, with new introductions arriving online weekly and keeping in line with the continuous renewal that is characteristic of all commercial concepts within the Spanish Inditex Group. A diverse and international team of designers, with a unique vision has made Zara Home the brand that transforms interiors into warm and fashionable spaces.
The online offering entails products in each of the four distinctive collections: Country, Ethnic, White and Contemporary define the aesthetic of the rich bedding, detailed accessories and gift items. Country is inspired by nature and depicted with dark tones reminiscent of a forest, also features soothing linen and taupe tones for this season. A layered mix of fabrics such as cashmere, leather and velvet also fills the Country collection. Grays, lilacs and ecru with paisley and floral accents define the Ethnic collection. The White Collection celebrates the wide range of soothing white tones and materials such as silk, cottons and linens create depth and warmth. The British influence was a significant trend this year and is presented in the Contemporary collection through the vibrant flag motifs with a pop urban and eclectic style.
The children’s home selections are titled with suitably descriptive names, such as Enchanted Woods, a whimsical, happy spirit imbues this collection.
Visitors of the website can subscribe to a newsletter and share the latest brand news. A specialised toll-free customer service is also available both by e-mail or telephone.
Zara Home was launched in 2003, and the international appeal has played an important role in its identity, and today the concept is present in 32 countries with more than 325 stores and e-commerce in 18 countries. Inditex has seven fashion concepts: Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterque.