The traditional Neiman Marcus Christmas Book is unveiled
The traditional 86th edition of American Neiman Marcus features a selection of fantasy gifts and experiences, including a limited edition of the McLaren car, his and hers Van Cleef & Arpel Watches (master pieces, and includes two tickets business class to Paris and Geneva to tour the Van Cleef & Arpels boutique, atelier, and workshops, pricing starts at USD 1.09 million!!!) and a Walk-on Role in Annie: The Musical (USD 30000). Up to nine charity organizations will benefit from the sale of the 2012 fancy Chistmas Book
Usually the arrival of the Christmas Book is considered by many to mark the official start of the holiday shopping season. This year’s edition of the Christmas Book carries on the Neiman Marcus tradition of presenting a refined selection of items across a broad range of categories for everyone on a personal holiday shopping list. The new collection of fantasy gifts, certainly are satisfying even the most indulgent appetite. The exceptional and distinctive gifts and experiences, includes a Heritage Hen Mini Farm (USD 100000), a Bulleit Woody Tailgate Trailer (USD 30000), a Casa Dragones Private Diner for 10 (USD 250000), and a Pinel & Pinel Arcade PS Trunk (USD 90000). This year’s featured car is a 2013 Neiman Marcus Edition McLaren 12 c spider (USD 354000). Of course there are many more gift ideas also of lesser money value.
The first published Christmas Book was a 16 page booklet in 1926 and was initially intended as a Christmas card to the store’s best customers. Over the years the tradition has maintained its personal touch while evolving into a legendary source for alluring and mystical gifts.
The latest edition features an interactive component for each of the fantasy gifts. A free NM ACTION! App can be downloaded from the iTunes app store or NeimanMarcus.com. A reader can then snap a photo of the cover or a fantasy gift page and the image will instantly come to life, uploading a video or more detailed information, to view some just click on the following link to the website.