Successful Shanghai Home Textiles 2012 Autumn Editiion

Successful Shanghai Home Textiles 2012 Autumn Edition

The Autumn edition of Shanghai Home Textiles (August 28 -30, 2012 in Chinese Shanghai) has hit a new record with 1331 exhibitors from 29 countries and regions and 39035 buyers from 100 countries and regions despite the challenging environment

Introduced was also the first Belgium Pavilion where Belgian suppliers presented their products and those were honoured to be attractive for buyers from Asia. Koen Deruyck, Managing Director for TissatDeslee Interior Fabrics from Belgium stated: “China, Australia and New Zealand are our next target markets. WE have been doing very well at the fair. This show is the kind of place where you can buy materials, see what others are doing and generate new business, all at once”.

Another trend: Chinese suppliers are shifting their focus from pure export or import markets towards a dual-distribution model in order to become more profitable and they want to take advantage also of the increased purchasing power of the Chinese people. There were also suppliers having already established their business in China, but participated at the fair to further broaden their market share in developing cities across China, in other words they were looking for domestic buyers to expand the agent groups for different regions in China. Others such as Shanghai Best Home Tex, a bedding material supplier imports Italian fabrics for domestic brands like Luolai, Mendale, Royalcover and Fuananna and tried to find more new business contacts from China because there is still room for growth in the Chinese market. It looks like that China is becoming a vibrant market for designer goods and Chinese dispose of more income to afford it.

The next Intertextile Shanghai Home Textiles – Autumn Edition will be held from August 27 – 30, 2013 at the Shanghai New International Expo Centre.

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