Chic Outlet Shopping® Villages to launch “Destination Denim”
Chic Outlet Shopping® is the collection of luxury outlet Villages by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping Villages. These Villages offer the authentic previous seasons’ collection of leading luxury fashion and lifestyle brands with savings up to 60 %, and sometimes more, on the recommended retail price, all year round
The Villages are within easy reach of some of Europe’s and China’s favourite gateway cities – London (GB), Dublin (IRL), Paris (F), Madrid and
Barcelona (E), Milan and Bologna (I), Brussels and Antwerp (B), Cologne, Frankfurt and Munich(D) and, coming soon, Suzhou and Shanghai, both in China. The Villages are synonymous with high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money and they have become international tourist destinations in their own right. The first Village in Suzhou in China will be located in historic Suzhou, 50 miles west of Shanghai. AS with other members of the Collection, Suzhou Village TM will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.
Powerful denim underlines every jagged line that fashion’s edgy side follows and will be present in the autumn collection of nine Chic Outlet Shopping® Villages that orbit Europe’s most fashionable cities present “Destination Denim”. The mission is to equip sassy shopper with desirable denim, and it starts before you even get there with a seductive, Kerouac-heady “Destination Denim” film, allowing you to choose your own ending, thereby embarking on a journey towards your true denim identity. In this video, as in life, you choose your own destiny.
In Barcelona and Madrid look out for denim-clad vixens riding Harley Davidsons between clubs, and city landmarks, inviting visitors to La Roca Village and Las Rozas Village to indulge in savings of 15 % on all denim products and the chance to win a five-day road trip along the biker heaven of Route 66 in the USA.
Bicester Village, an hour from London, will be hosting a Denim Clinic, identifying every fashion ailment and treating them with styling expertise.
In Munich’s Ingolstadt Village and Frankfurt’s Wertheim Village there will be the Denim Police on patrol The Villages will also be inviting guests to com customise their denim while providing directional tips.
Outside Mila, stylists and bloggers at Fidenza Village will be revealing how the pros do denim against a backdrop of eye-catching installations by some of Italy’s most inspirational contemporary artist.
At crossroads of German Belgium and the Netherlands, Maasmechelen Village is opening its “Denim Garage” to showcase its expansive collection of leading denim brands.
Within a selection of the Villages, the gleaming flanks of Harley Davidson motor bikes will be on display to remind shoppers that denim will always be cool, timeless and a little bit dangerous.