Outerwear tested in the last frontier
American Carrhartt, a premium work wear apparel brand since 1889, will launch a new advertising multi million campaign featuring a bush pilot and an Iditarod racing dog musher taking on their daily jobs in the frigid tundra of Alaska
The campaign’s centre stage is dedicated to Carhartt’s exclusive new Quick Duck ™ durable and lightweight outerwear, it is 30 % lighter than Carhartt’s traditional cotton sandstone offerings.
The campaign with the pilot story started on September 16, 2012 during Ice Road Truckers on The History Channel and the dog musher story will air starting in mid October. The campaign features the company’s legendary product that is “built tough enough and warm enough for Alaska so that workers can count on it anywhere”.