Burberry’s sinking star

Burberry’s sinking star

Also Asia’s growth – particularly in China – is causing problems, because the decreasing sales originate broad based geographically. However, Asia is at present the most important and fastest growing region with a share of 37 % of total revenues at the end of March and at that time sales were up 43 %.

Also other fashion retailers are suffering but it is Burburry reporting weakening results as first comer. In the last two years average sales growth amounted to 16 % annually because of the changed strategy to sell more high-end goods through a larger network of own stores. It has to be stated that investors are worried and they think that Burburry cannot withstand better these downward trends than some of its competitors.

www.burburry.com


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