US J.C. Penney reveals its newest brand shop types

US J.C. Penney reveals its newest brand shop types

Since the beginning of September nearly 700 jcpenney stores in the U.S. feature debut brand shops for Liz Claiborne ®, IZOD and jcp ™ (a new jcpenney exclusive brand dedicated to high quality fashion basics)

These new shops will add to its existing portfolio of shops inside jcpenney including Levi’s (we reported it as a sample), The Original Arizona Jean Co., I jeans by Buffalo ™, MNG by Mango® and Sephora®.

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Over the next few years, jcpenney stores will transform its sales floor into a dynamic collection of 100 shops, showcasing major apparel and home brands for every style and budget.

www.jcp.com


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