The right store analytics prevent losses

The right store analytics prevent losses

In 2009, executives at American Apparel (branded fashion-basics at 285 stores) had a desire to deepen the chain’s understanding of shopper behaviour in their stationary stores and American RetailNet’s platform for In-Store Analytics and Loss Prevention provided the right solution, increasing sales by more than 30 % and reducing theft by 16 %

The solution was a combination of American Apparel traffic management and loss systems into one single platform and this saved 40 % in capital costs, and made asset protection more efficient. With RetailNext, American Apparel was in a position to interpret streams of digital video and recognise human beings moving through the stores, opening up broad capabilities for measuring shopper behaviour inside its environment, thus the number of store visitors, shoppers’ movements within the store, where they walked, where they stopped and how these behaviours tied to actual sales at the cash register were possible. This has created a cultural shift at American Apparel in which operations professionals at headquarters became more directly in touch with the goings-on in their stores all across America and leading to an enormous bottom-line improvement. The insights gained in 60 % of its stores allowed the identification of trends and exceptions, increased sales in these stores.

American Apparel now won Store Operations Superstar Award for all of these reasons by Retail TouchPoints, a specialised magazine.

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