KappAhl is expanding its denim offerings
The Swedish internationally operating (S,N,SF,PL and CZ) clothier KappAhl strengthens its market position by expanding its denim offerings. The company takes every effort to offer affordable clothing produced in a sustainable manner with best fit and comfort.
The KappAhl locations (387) are offering a wider range of denim with additional models, washes and fittings for the entire family and the launched campaign is under the motto “Jeans for every Behind” and shows jeans dressed persons with different sizes of behinds, namely 36, 40 and 44 and thus is also playing with clothing sizes at different age. In 2011 KappAhl sold two million pairs of jeans putting the company on the top of the league of Swedish fashion chains.