Obedient Chinese consumers spend more but on daily goods

Obedient Chinese consumers spend more but on daily goods

The newest available data proves that spending in the first half year 2012 by Chinese urban households has been up 12 % from a year earlier and rural spending made a jump of 16 %

Of course, compared to industrialise countries’ standard spending doesn’t reach the sky but when hundreds of millions of families increase their spending – as “encouraged” by the government – it reaches a certain momentum.

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The best selling items were daily goods such as instant noodles, soft drinks and shampoo. Sales of food, beverage and liquor were up 17 % from a year earlier and Sales of cosmetics increased 16 %. As we note there are mostly sales of fast moving consumer goods benefitting and this contrasts with a general deceleration in other retail sectors, and a slow down in luxury goods sales.


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