Mobile Shopping Platform to reinvent In-Store Fashion Shopping Experience

Mobile Shopping Platform to reinvent In-Store Fashion Shopping Experience

American Swirl, Boston, a fast growing technology start-up harnessing the power of mobile, social and web technologies to reignite consumer’s love of in-store shopping has launched its next generation Mobile Shopping Platform to reinvent In-Store Fashion Shopping Experience

According to in-house information e-commerce and mobile commerce have dramatically advanced in the past 15 years, yet accounting for less than 10 % of all American retail sales.

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The platform has been developed by a team of mobile, digital media, social marketing and e-commerce veterans. Swirl debuts with information on 100000 fashion items and brand promotions from more than 200 of the top retailers at 30000 store locations across the U.S.

Swirl offers the inspirational qualities of a fashion magazine, the connectedness of a social network, the organisational capabilities of a personal assistant, and the relevance of a custom news and offer feed – all within a location-based services format.

The platform targets fashion-savvy Millennials who love shopping but are being inundated with daily email promotions and online offers that require them to buy products without trying them on. At the same time, Swirl appeals to time-starved working women and moms who want to find a particular style and buy it “now” without waiting for it to be shipped.

As consumers increasingly rely on their mobile devices for information and social connectivity, Swirl is targeting the retail shopping experience for the next wave of mobile innovation, aiming to turn consumers’ smart phones into personal shopping assistants. It has to be added that over 50 % of US adults now own a smart phone, which means that shoppers already have immediate access to an incredibly powerful device, no matter where they are. Swirl is leveraging that capability to make the entire shopping experience, from discovery and planning to in-store purchase, even more rewarding. Swirl is backed by top-tier investors including SoftBank Capital, General Catalyst Partners and Longworth Venture Partners. The mobile app can be downloaded from the following website.

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