Walmart study with interesting findings to US Back-to-School business
Based upon an extended study the American retailer introduces “Classrooms by Walmart”, an online tool with additional new products to help mums keep their new school year resolutions
The “Walmart Class of 2012 Back-to-School Survey revealed that 76 % of moms with children in kindergarten to 12th grade consider back-to-school a time for a fresh start over first of January. Nine out of ten moms make back-to-school “resolutions” in preparation for the year ahead and 78 % of moms planning to get organized for this new school year. Therefore Walmart launched Classrooms by Walmart, an online compilation of thousands of classroom supply lists representing schools in all 50 U.S. States plus Washington D.C., making it easier for moms to get their back-to-school supplies online as well as in Walmart stores.
What other findings? Of course, moms try to save as much money as possible. Walmart will therefore offer more than 100 items for teachers and students at 88 US Cents, including pencil pouches, lunch totes, notebooks, gel pens, dry erase boards, etc. In addition the retailer will also offer a large selection of back-to-school supplies to accommodate every list at low prices all season long.
The survey revealed that 61 % of the moms plan to get their families to eat healthier and nearly half felt it is the biggest challenge to accomplish this is the cost of healthy foods.
The three most important items to be purchases for the new school year are clothes, shoes and backpacks, thus Walmart offers a vast assortment of quality and affordable basics and fashion basics from top brands for children of all ages and offers a Back to School Closet Creator online resource to mix and match outfits on a fixed budget. Walmart offers in addition a satisfaction guarantee under which customers can bring back any apparel item with a receipt within 90 days for a full refund.
On the first link a multimedia feature is available.