Guess is partnering with Tiesto
Guess, the denim-based lifestyle brand, announces that the company is collaborating with legendary DJ and producer Tiesto. This will include a limited edition capsule collection and branded performances around the world
Guess has been a pioneer in fashion for 30 years, Tiesto states and is adding, “I’ve been a fan of the brand for a long time. It’s really an honour to have been selected to partner with them in such a global way. The opportunity to work with Paul Marciano (CEO of Guess) and his company is truly invaluable as I continue to build my clothing Brand, CLVB LIFE”.
Beginning in August, the Limited Edition Tiesto watch by Guess, a new multi-functional style, will be available worldwide in GUESS stores and at department and specialty stores. The apparel collection (women and men) will follow in October. The 22 piece line is inspired by the growing power of electronic music and lifestyle surrounding it in today’s pop culture. Included in the offering are skinny-fit jeans for men and women in black and indigo treatment with zipper detailing, graphic print T-shirts reminiscent of the digital light shows and video projections during a Tiesto performance, and leather jackets and coated twill jackets that add an edgy sexiness using motorbike-jacket details. This all comes detailed and trimmed with the custom GUESS/Tiesto logo in black and electric blue.
Tiesto’s performances will span the globe beginning July 23, 2012 in Ibiza (E), continuing through 2013 and will include locations such as Paris, Milan, Las Vegas, Dubai and Sydney.