Final report on AVANTEX in Paris, Le Bourget, France

Final report on AVANTEX in Paris, Le Bourget, France

The show for technical and technological products and services that provide added value for the textile industry

The Paris shows organised by Messe Frankfurt France, which include AVANTEX PARIS (18-21.9.2017), the show for technological services for all branches of fashion, have recorded an increase of 13.9% more visitors compared with the show in September 2016, i.e. 15,473 visitors. Record turnout that was unexpected: after two years of lacklustre performance, buyers were in need of renewal and a change in fashion codes; the outlook was proactive with some enthusiasm for new products.

“In September 2017, AVANTEX PARIS proved to be the place where players from ready-to-wear and luxury goods were able to meet the providers of innovative, technological solutions. The variety and complementary nature of exhibitors, the daily meetings at the round tables with experts, the focus on innovative materials offered by the MateriO’ forum, the video wall, the workshops and the first session of the Avantex Fashion Pitch are all factors injecting effective and convincing stimulus in an extremely active international network for technology and fashion!” says Michael Scherpe, President of Messe Frankfurt France.

European brands remain very keen on the solutions offered by the firms exhibiting at APPAREL SOURCING, AVANTEX, SHAWLS & SCARVES – The ACCESSORIES SHOW-CASE, TEXWORLD et TEXWORLD DENIM  PARIS (+15%) and the top 5countries reflect this trend: 1 France. 2 United Kingdom. 3 Spain. 4 Italy. 5 Turkey.

A ranking that is identical to that of September 2016, with strong growth for all apart from France, which stays unchanged. We note Germany in 6th position, up by 18.7% and Belgium up by 4.8%.

At 83 % (+3 %) internationally, this certainly illustrates the predominant position occupied by shows at Paris Le Bourget in the global business for textiles, clothing and accessories. As Paris remains worthwhile as ever, exhibitors realise that they have to adapt to meet the demands of “Western” fashion and refine their collections, their marketing strategy and the service they offer in order to increase business and become creative.

Some high points: thanks to a sense of greater safety, the Japanese achieved a huge improvement (+19 %), as did the American continent (+7 %) with, as we saw, healthy results for the USA and Canada and increased interest in Brazil and Colombia, Africa, a new player in the sector, made sound progress, up by 48 %, a result of campaigns instigated by the Messe Frankfurt Group, which has recently acquired trade fairs for textiles, ready-to-wear and shoes in South Africa (ATF and Source Africa), alongside the launch of Texworld Addis Abeba, Apparel Sourcing Addis Abeba and Texprocess Addis Abeba within ASFW in 2017.

The 5th AVANTEX PARIS show has met its goal: uniting players from fashion and innovation on one platform that provides a wealth of meaningful information, shows foresight and brings about positive change for the industry.

Ties between fashion and its technological applications are growing closer all the time: fashion brands, retailers and designers attended Avantex in considerable numbers, going beyond the stage of simple curiosity.

AVANTEX PARIS demonstrated the very extensive range of technical textiles and finished technological products, alongside projects in research and development or start-ups, which came to test their concepts in interactions with potential customers. Taking the example of Creative Tech textile from Taiwan, which develops its complex fabrics (fibres from plastic bottles and oyster shells for example) while observing style and trends. “Our fashion goal has been met!” reports their representative Lucy Hsiao after meeting a good number of firms.

Material seemed to be the star, since the Parisian materials library matériO’, one of the trade show’s partners, presented all the latest developments for clothing and accessories. The future prospects forum showed supple wood-based fabrics, frog skin and fish skin leather, leather from innards, conductive fabrics, wearable sculpture and many other talking points.

AVANTEX PARIS is the place to present new ideas, the foundations for future fashions, as confirmed by several reports: “We are delighted with the response to our on-demand manufacturing concept. Designers were very interested and we received several purchase requests at the show. Networking for us was excellent, we have increased our high-level contacts exponentially”, says Guy Bernier, the co-founder of To&Guy, with satisfaction. To&Guy presented a revolutionary process for stylists and designers to position and test motifs on a product in 3D without needing to know every detail of the pattern.

“If Morocco is chiefly considered as the country for sub-contracting, the presence of the Moroccan Technical Textiles Cluster C2TM at a trade fair like Avantex, which is dedicated to innovation, has helped to make people take a second look at what the country has to offer. Some thirty professionals showed a clear interest in our collaborative and innovative approach” explains Omar Cherkaoui, who is a member of the ESITH cluster and school.

Colleges and schools, breeding grounds for tomorrow’s fashion, are delighted with the numerous contacts they made throughout the four days: ENSAD Paris, the Hochschule Albstadt Sigmaringen and Chongqing University from China were able to present their research and work by their students. The Stuttgart State Academy of Art and Design was delighted with the potential generated by the trade fair: “Several fashion shops approached us to create marketing content for their spaces. We have been invited to Berlin for a hackathon in the near future and to Taiwan to design a collection of clothing!” explain representatives excitedly.

Avantex Fashion Pitch, the ambitious competition held via the WiRATE platform and organised by the trade fair, rewarded start-ups that offered solutions that are representative of the segments at the show and whose products and services won the most votes.

The winners are:

–              Grand prizes: Torq Labs also won the prize for Clothing & Accessories with a range of lightweight leggings for sports that help to prevent knee injuries. The Grand Prize includes a stand at AVANTEX PARIS in February 2018 as well as recording of a video/teaser about the project, which is worth 1200 euros.

–              Pyratex, in the Material & Components category, won admission and a listing in matériO’ for its collection of fabrics in natural fibres that have beneficial effects for the skin and body.

–              Reflect, in the Prototype Studio category, won a prize for a dedicated item in the Magazine Modelab. The device uses biofeedback to measure anxiety.

–              DressingLab, in the Smart Retail category, won a coaching session in legal matters with the lawyer Pierre Hoffman thanks to its idea for social shopping, targeting female fashion that enables you to make up outfits from existing online catalogues.

–              The prize for eco-responsibility (training at CETI) went to the Indispensac, a socially responsible bag, 100% made in France from recycled fibres.

The agora at AVANTEX PARIS, apart from the Fashion Pitch, hosted eight lectures and round tables on very diverse subjects, from development of functional fabrics to the digital era, new patterns of behaviour on social media, procurement and standards for electronic textiles, trends for autumn/winter 18/19, re-appropriation and automation of machinery, the alliance between production and responsible consumption and finally a presentation of Euveka’s multi-size mannequin.

In addition to these meetings, the Agora organised the Wall of Avantex with a programme of videos about the products and projects that mix innovative technology and fashion.

Ricardo O’Nascimento, Tô & Guy, the designer Aniela Hoitink, whose NEFFA label is well known in the fashion tech sector held catwalk shows that were much in line with the AVANTEX PARIS positioning. A Messe Frankfurt France exclusive!

AVANTEX PARIS: the trade fair that shows technical and technological solutions and services for all branches of fashion, the next edition takes place from February 11-14, 2018.