New email tool for retailers
American Experian Marketing Services’ CheetahMail® has developed a new Pinterest email functionality to assist retailers to obtain significantly higher open-and-click rates for emails with the new functionality and to allow the retailers’ products to go “viral” as a mouth-to-mouth product awareness
US Ballard Designs has already a successful experience with the new email tool and was launching a customer Spring Favorites promotional email to customers. The email included six individual products within the email with “Pin IT” icons and notes excellent results, namely a 2.8 % increase in click-to-open rates, more than 15 % increase in Pinterest followers within the first week of deployment and a 33 % increase in pin board activities. Email recipients are able to easily share the products featured within the email body with friends and followers by simply clicking on the “Pin It” icon. Pinterest mailings overall are generating – compared to other mailings from brands – 11% higher opening rates and 25 % higher click rates.
New email tool for retailers
American Experian Marketing Services’ CheetahMail® has developed a new Pinterest email functionality to assist retailers to obtain significantly higher open-and-click rates for emails with the new functionality and to allow the retailers’ products to go “viral” as a mouth-to-mouth product awareness
US Ballard Designs has already a successful experience with the new email tool and was launching a customer Spring Favorites promotional email to customers. The email included six individual products within the email with “Pin IT” icons and notes excellent results, namely a 2.8 % increase in click-to-open rates, more than 15 % increase in Pinterest followers within the first week of deployment and a 33 % increase in pin board activities. Email recipients are able to easily share the products featured within the email body with friends and followers by simply clicking on the “Pin It” icon. Pinterest mailings overall are generating – compared to other mailings from brands – 11% higher opening rates and 25 % higher click rates.