H&M ranks among „Best Global Green Brands 2012“

H&M ranks among „Best Global Green Brands 2012“

Interbrand recently presented it global study in view to how consumer weigh a company’s “green” activities against true sustainable management activities and H&M Hennes and Mauritz the Swedish globally operating fashion retailer has made it on the list of the 50 “Best Global Brands 2012”

Rank 46 was attributed to H & M on the newest list of “Best Global Green Brands” selected by Interbrand because of its launch of an environment friendly “Conscious Collection” of fashion made of sustainable materials. This influenced the perception of consumers and H&M was enhancing also the quality of performance by reducing CO2 emissions and the demonstration of increased engagement to stakeholders and describing openly the company’s activities and their influence on the environment.

As can be taken from the following ranking automotive brands are a sort of dominating the list of the 20 Best Global Green Brands and only rank 22 belongs to Adias sporting goods.

 

RANK

 

 

BRAND

 

SECTOR

 

Change in Rank

 

2012 GAP 

1

TOYOTA

AUTOMOTIVE

0

-2.6

2

JOHNSON & JOHNSON

FMCG

+2

3.9

3

HONDA

AUTOMOTIVE

+4

-0.4

4

VOLKSWAGEN

AUTOMOTIVE

+2

4.2

5

HEWLETT-PACKARD

ELECTRONICS

0

11.7

6

PANASONIC

ELECTRONICS

+4

16.7

7

DELL

ELECTRONICS

+1

8.1

8

SIEMENS

DIVERSIFIED

-5

16.9

9

DANONE

FMCG

+5

-2.6

10

BMW

AUTOMOTIVE

+2

4.7

11

CISCO

BUSINESS SERVICES

-2

17.5

12

3M

DIVERSIFIED

-10

8.2

13

APPLE

ELECTRONICS

0

-1.3

14

L´ORÉAL

FMCG

+1

16.9

15

FORD

AUTOMOTIVE

+5

2.3

16

MERCEDES-BENZ

AUTOMOTIVE

0

11.1

17

HYUNDAI

AUTOMOTIVE

-6

5.7

18

SONY

ELECTRONICS

0

12.4

19

IBM

BUSINESS SERVICES

0

12.1

20

NOKIA

ELECTRONICS

+2

18.5

21

NISSAN

AUTOMOTIVE

NEW

-7.5

22

ADIDAS

SPORTING GOODS

+1

4.7

23

COCA-COLA

BEVERAGES

+4

-7.0

24

GE

DIVERSIFIED

0

0.9

25

SAMSUNG

ELECTRONICS

0

6.8

26

NIKE

SPORTING GOODS

-9

-7.2

27

INTEL

ELECTRONICS

-1

9.7

28

PEPSI

BEVERAGES

+1

1.3

29

CANON

ELECTRONICS

-1

8.8

30

ALLIANZ

FINANCIAL SERVICES

-9

-3.6

31

PHILIPS

ELECTRONICS

+1

7.2

32

XEROX

ELECTRONICS

-1

17.7

33

MICROSOFT

COMPUTER SOFTWARE

-3

-11.5

34

SHELL

ENERGY

-1

-5.8

35

KELLOGG’S

FMCG

+1

-5.8

36

STARBUCKS

RESTAURANTS

+6

1.7

37

AVON

FMCG

0

5.1

38

CATERPILLAR

DIVERSIFIED

-4

8.6

39

IKEA

HOME FURNISHINGS

0

-10.4

40

SANTANDER

FINANCIAL SERVICES

0

-0.7

41

SAP

BUSINESS SERVICES

-3

-8.1

42

AXA

FINANCIAL SERVICES

-1

-2.5

43

UPS

TRANSPORTATION

+6

5.9

44

CITI

FINANCIAL SERVICES

+2

7.8

45

MCDONALD’S

RESTAURANTS

0

-16.1

46

H&M

APPAREL

NEW

5.7

47

CREDIT SUISSE

FINANCIAL SERVICES

-3

-0.2

48

NINTENDO

ELECTRONICS

-5

-5.7

49

HSBC

FINANCIAL SERVICES

-1

-0.2

50

UBS

FINANCIAL SERVICES

NEW

0.3


www.interbrand.com

www.hm.com


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.