Record WIPO International Trademark Filings 2011

Record WIPO International Trademark Filings 2011

WIPO the World Intellectual Property Organization in Geneva (Switzerland) reports record international trademark filings for 2011. We let you have an insight of these developments

2011 WIPO recorded the highest number of new international trademark applications ever filed in its history: 42270 applications or plus 6.5 % compared to 2010. EU member states accounted for 57.4 % of all such applications with 24275 filings, and China remained the most designated country for trademark protection.

Responsible for the largest growth rates of the top ten countries under the Madrid system were the Russian Federation (+35.6 %), followed by the EU (+24.5 %), then the USA (+15.5 %) and China (+11.5 %).

International registrations recorded in the International Trademark sector increased by 8.5, with a total of 40711 new registrations accorded. In addition 21754 international trademarks were renewed, reflecting the continued value companies attribute to protect their established brands, even in difficult economic times.

Also international design activity showed growth (+5.7 %) with 2521 applications under the Hague Agreement for Industrial designs.

The Madrid System Development

In 2011 the EU Office for Harmonisation in the Internal Market (OHIM) overtook Germany as the largest source of filings with 5859 international applications or a 24.5 increase against 2010. Applications from Germany ranked 2nd with 5000 filings and a share of total filings of 11.8 %, followed by the U.S.A. with 4791 filings and a share of 11.3 %, then France with 3804 filings or 9 % of the total. Switzerland is ranking still 5th with 2933 international applications and a share of 6.9 %, followed by Italy, China and Benelux (Belgium, Luxemburg and the Netherlands).

The development since 2007 can be had in detail from Table 1 regarding the origin of trademark filings.

pr_2012_705_1 Trade Marks Table 1 WIPO March 2012

Table 2 shows the development of destination of the trademark filings since 2007.

pr_2012_705_2 Trade Marks WIPO March 2012 

The 2011 top 10 applicants are with 125 filings Swiss Novartis (pharmaceuticals), followed by Philip Morris (Holding in Switzerland), German Boehringer (pharmaceuticals), Hungarian Richter Gedeon Nyrt (pharmaceuticals), Swiss Nestlé (nutrition), Dutch Philips (electronics) and German BMW (automotive).

The 2011 top 20 trademark holders were German Henkel (detergents and chemicals) with 2364 international registrations, Belgium Janssen Pharmaceutica, Swiss Novartis (pharmaceuticals), French L’Oreal (cosmetics, beauty, perfumes), Dutch Unilever (nutrition), Swiss Nestle (nutrition), French Sanofi-Aventis (pharmaceuticals), German BASF (chemicals), French ITM Enterprises (supermarkets), German Lidl (supermarkets) and Bayer (pharmaceuticals), French BIOFARMA (bio-chemicals), Hungarian Richter Gedeon Nyrt (pharmaceuticals), Swiss Syngenta (agri-business), Dutch Philips (electronics), Swiss Philip Morris (industrial conglomerate), German Merck (pharmaceuticals) and Slovenia KRKA (pharmaceuticals, cosmetics).

The Hague System

Under the Hague System the countries of origin of the design filings can be had from Table 3

Hague System – Number of Designs Contained in International Applications by Contracting Party of Entitlement

Shares of total filings in 2011 and growth rates compared to 2010 

  Contracting Party of Entitlement 2007 2008 2009 2010 2011 Share Growth
1 European Union 0 4639 4638 4912 4462 37.10% -9.20%
2 Switzerland 1351 2465 3029 3572 4230 35.20% 18.40%
3 Germany 2170 47 3 929 1370 11.40% 47.50%
4 France 1402 1172 1045 1164 955 7.90% -18.00%
5 Turkey 124 218 166 331 243 2.00% -26.60%
6 Spain 78 29 29 193 124 1.00% -35.80%
7 Norway 0 0 0 49 104 0.90% 112.20%
8 Croatia 24 26 7 8 95 0.80% 1087.50%
9 Liechtenstein 22 71 67 58 87 0.70% 50.00%
10 Finland 0 0 0 0 73 0.60%
11 Denmark 0 0 116 18 57 0.50% 216.70%
12 Poland 0 0 1 52 48 0.40% -7.70%
13 Slovenia 15 11 15 37 32 0.30% -13.50%
14 Bulgaria 42 44 15 30 31 0.30% 3.30%
15 Serbia 6 0 31 26 21 0.20% -19.20%
16 Ukraine 6 20 3 21 21 0.20% 0.00%
17 Hungary 24 73 10 6 20 0.20% 233.30%
18 Iceland 0 4 5 18 15 0.10% -16.70%
19 Morocco 3 8 48 55 12 0.10% -78.20%
20 Romania 5 41 7 2 8 0.10% 300.00%
21 Singapore 0 0 0 14 8 0.10% -42.90%
22 Egypt 0 1 1 6 4 0.00% -33.30%
23 The former Yugoslav Republic of Macedonia 0 22 0 0 4 0.00%
24 Monaco 0 2 1 0 3 0.00%
25 Bosnia and Herzegovina 0 0 0 6 2 0.00% -66.70%
26 African Intellectual Property Organization 0 0 7 2 1 0.00% -50.00%
27 Estonia 0 3 0 1 1 0.00% 0.00%
28 Lithuania 0 3 5 0 1 0.00%
29 Republic of Moldova 0 32 18 22 1 0.00% -95.50%
30 Albania 0 0 0 0 0 0.00%
31 Armenia 0 1 3 8 0 0.00% -100.00%
32 Azerbaijan 0 0 0 0 0 0.00%
33 Belgium 84 0 0 0 0 0.00%
34 Belize 0 0 0 0 0 0.00%
35 Benelux 17 0 1 6 0 0.00% -100.00%
36 Benin 0 0 0 0 0 0.00%
37 Bonaire, Saint Eustatius et Saba 0 0 0 0 0 0.00%
38 Botswana 0 0 0 0 0 0.00%
39 Curaçao 0 0 0 0 0 0.00%
40 Côte d’Ivoire 0 0 0 0 0 0.00%
  Others 1101 55 32 5 0 0.00% -100.00%
                 
  Total 6,474 8,987 9,303 11,551 12,033 100% 4.2

The number of Designs contained in International filings by destination 2007 – 2011 can be had from Table 4

Hague System – Number of Designs Contained in International Applications by Country of Address of the Applicant

Shares of total filings in 2011 and growth rates compared to 2010 

  Country of address of the applicant 2007 2008 2009 2010 2011 Share Growth
1 Germany 2079 2682 2274 2954 3395 28.20% 14.90%
2 Switzerland 1291 2046 2013 2756 2787 23.20% 1.10%
3 United States of America 0 491 983 842 1287 10.70% 52.90%
4 France 1418 1161 1019 1092 912 7.60% -16.50%
5 Netherlands 528 499 1014 959 656 5.50% -31.60%
6 Italy 280 439 588 580 634 5.30% 9.30%
7 Turkey 117 218 160 308 231 1.90% -25.00%
8 Austria 97 128 160 233 189 1.60% -18.90%
9 Belgium 92 102 114 192 159 1.30% -17.20%
10 Spain 69 29 38 218 151 1.30% -30.70%
11 United Kingdom 0 98 80 83 132 1.10% 59.00%
12 Finland 0 187 95 65 120 1.00% 84.60%
13 Norway 0 0 0 49 104 0.90% 112.20%
14 Greece 245 23 45 206 103 0.90% -50.00%
15 Croatia 16 26 7 8 95 0.80% 1087.50%
16 Sweden 9 21 13 54 94 0.80% 74.10%
17 Liechtenstein 22 71 67 58 88 0.70% 51.70%
18 Denmark 0 51 168 56 78 0.60% 39.30%
19 Luxembourg 8 32 61 210 78 0.60%
20 Poland 0 6 3 53 48 0.40% -9.40%
21 Bulgaria 42 113 20 14 42 0.30% 200.00%
22 Slovenia 15 14 15 37 33 0.30% -10.80%
23 Czech Republic 0 52 12 63 32 0.30% -49.20%
24 Romania 5 34 7 4 25 0.20%
25 Serbia 6

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