US iconic American brand says Hello to the World

US iconic American brand says Hello to the World

The iconic American retailer J. Crew (known as retail pioneer and dedicated to quality goods, timeless design and world class customer service) has enlisted award-winning fashion photographers and bloggers, Garance Dore and Scott Schuman to travel the globe from Madrid to Hong Kong, Berlin to Tokyo and Milan to London to capture J.Crew’s quality and design and resulting in a web feature “Helloo, World” it was photographed, filmed and narrated by the two photographers

J.Crew Hello WorldOn June 15th the first of the two part feature was launched on the J.C. Crew website and include Hilary Tsui, style blogger and owner of the well-known Hong Kong boutique Liger: TK Mak, founder of Hong Kong based trendsetting pop culture magazine Milk: photographer and fashion blogger Berta Bernad of Madrid; Berlin’s Sven Schumann, founder of online interview magazine The Talks; and Popeye Magazine’s Editor-in-Chief Takahiro Kinoshita of Tokyo. The second instalment will be unveiled in photo diaries and video portraits of five additional stylish influencers from Paris, Milan, London and Sydney. The feature will also include an invitation for customers outside of North America to become J. Crew Insiders benefitting from a VIP membership program including complimentary expedited shipping up to the end of the ongoing year, priority access to J. Crew’s team of International personal shoppers as well as duty free shopping through August 31, 2012.

www.jcrew.com/HelloWorld


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