LVMH acquired the French bespoke men’s fashion brand Arnys
Following the steps of French rival PPR who has already invested in the fast growing sector of high end fashion for men (Italian Brioni), LVMH Moët Hennessy Louis Vuitton (F) acquired the French bespoke men’s fashion brand Arnys on June 14, 2012 for an undisclosed price
Arny’s had a turnover in 2011 of slightly under EUR 10 million (around USD 12.6 million) and has just one store in Paris’s left bank. The company is known for its expertise in haute couture and made-to-measure tailoring and it attracted mostly customers from France and Japan and the label dressed top French politicians such as President François Mitterand, actual foreign minister Laurent Fabius but also celebrated writes and film directors such as Orson Welles and Jean Cocteau. The starting price for such a piece of bespoken suit is around EUR 6000.
LVMH will incorporate the new menswear label into its Berluti brand (boots, ready-to-wear headed by menswear designer Alessandro Sartori, formerly with Ermenegildo Zegna fashion house) a high-end cobbler that the group is developing into a full line of men’s fashion and accessories. A new line of garments will be commercialised under the label Berluti by Arnys. Actually high-end men’s fashion offers a higher growth rate than the feminine fashion market.
In Asia brands such as Hermès, Gucci and Ralph Lauren have already opened men’s-only stores.