New strategic American/Asian partnership
Starting next October, a selection of the iconic American retailer J.Crew Autumn/Winter 2012 women’s ready-to-war and shoes as well as men’s apparel and accessory lines will be present at selected Lane Crawford stores, Asia’s leading designer specialty store, as well as online
This strategic partnership will allow customers in Hong Kong and China to shop J. Crew creations for the first time in a retail environment outside of North America and represents the first ever collaboration of J. Crew with Lane Crawford. The debut on this unique multi-channel project is made at the Lane Crawford ifc mall in Hong Kong and the Seasons Place store in Beijing and of course on Crawford’s website and covering both brands across Greater China. J. Crew actually operates 277 retail stores, eight crewcuts stores and three J.Crew strores in Canada, 39 Madewell stores and J.Crew catalogue as well as online business.