New electronic shopping experience at Barneys

New electronic shopping experience at Barneys

Luxury specialty retailer Barneys, New York (USA) has launched its totally new website assisted by the specialised agency Huge and allowing customers to buy merchandise in interaction with just two clicks

Customer can list their preferred fashion items with the tool ?Favorites” and can establish a totally personalised list and it will allow Barney to automatically propose with the tool “?List” new products customers might be interested. Any time the customer will visit the website he finds new merchandise suggested. The ?List” allows the customer also insights what fashion experts such as fashion designer Mary-Kate Olsen and Ashley Olsen, actress and author Julianne Moore and her stylist Leslie Fremar propose, also blogger Jane Aldrige (Sea of Shoes), stylist Keegan Singh, photographer Rachel Chandler Guiness and her spouse creative manager Tom Guiness, fashion designer Katie Holmes and Jeanne Yang and the cooks Melia Marden (The Smile) and Michael Chernow (Meatball Shop) will present their inspirations.

There are also outstanding products to be found at ?Exclusively Ours” and information on art, lifestyle, culture and fashion will be presented at ?The Window”. Product presentations and detailed information are presented in a Look-Book and the customer might add products to make the ?Look” perfect.

More can be had from the website below.

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