New Chief Retail Officer for German Karstadt Group

Last week the Board of Directors of German Karstadt department stores has named Swiss André Maeder as new Chief Retail Officer

andrmaeder_karstadtAndré Maeder is a true (textile) retail specialist and he held executive positions with S. Oliver, Hugo Boss, Harrod’s and lastly Charles Vögele and was serving the past six months as a Karstadt external consultant. He has evaluated over 70 Karstadt locations. He praised also the newly introduced Visual Merchandising and the training academy of Karstadt and he will follow the decided strategy “Karstadt 2015”based upon the three divisions department stores, specialty sporting goods and premium stores. Maeder will spend most of his time upfront to be near customers and his retail teams.

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