Levi’s new on Paris Champs Elysées

Levi’s new on Paris Champs Elysées

The history of denim reaches back to the 17th century, at that time it was called Serge de Nimes, a sturdy fabric manufactured the first time in Nimes. More than a century later Levi Strauss and Jacob Davis transformed American denim into the first blue jean. Last Friday Levi’s opened its flagship store in the French capital Paris on the famous Champs Elysées

Because of the location, Champs Elysées No. 76 (at the corner of Galerie des Arcades) will feature a series of collaboration between French and American cultural pioneers. The participating music legends are Pedro Winter (a.k.a. Busy P) and Ed Banger Records (Paris) and James Murphy of LCD Soundystem/DFA Records (New York) as well as street artists Mr. André (Paris) and Shepard Fairey (Los Angeles) sharing their love for each other’s spirits, cultures, creative homelands through inspired music and at-themed installations, limited-edition collaboratively designed apparel and a series of events, screenings and interactive workshops.

Levi’s presents an array of latest fashion trends, the very best in denim and a vintage selection of clothing. The shop is located on the first floor and allows customers to have their favourite denim items tailored by a team of specialised craftsmen to follow Levi’s credo of authenticity. The store will be also open on Sundays from 10 A.M. to 9 P.M. It will be one of the only four tailor shops of Levi’s worldwide, the others are in London, New York and San Francisco and the Paris flagship store is the second largest in Europe, topped only by the one on Regent Street in London (GB). The Paris surface is over 650 m2 and has three floors. Sustainability is another asset from fabric, lighting to ventilation. Whenever possible FSC-certified woods were used and the store is filled with reclaimed, reused, restored and existing materials.

www.levi.com


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.