Under Armour with new International President

One of the leading developer, marketer and distributor of branded performance apparel, footwear and accessories, American Under Armour has named Karl-Heinz (“Charlie”) Maurath as new President of its international business effective in coming September

Maurath has over 20 years of executive experience in several senior executive positions with adidas, among the establishment of adidas Thailand where he was managing director and then he was in the same position acting for adidas Sweden and became afterwards Vice President of the Nordic Area. For the past nine years he was in charge of adidas Latin America as Senior Vice President and was overseeing adidas, Reebok and TaylorMade subsidiaries and distributors and thus responsible for the fastest growing market within the adidas group. At Under Armour he is aiming to drive international growth and leading the brand’s strategic expansion to key global markets and overseeing the international business in Europe, Asia and the Americas.

New to the leadership team of Under Armour are two new members, James (“Jim” Hardy, Jr. as Chief Supply Chain Officer and Fred Knowles serving as Senior Vice President of Human Resources.

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