New worldwide marketing codex
The International Chamber of Commerce (ICC) has established a new company codex for advertisement and marketing communications that that incorporates the newest developments such as “OnlineTargeting” and “Green Marketing”. It is available in English and German.
The ICC codex for practical advertising and marketing communication is a framework for companies around the globe and will be executed by self regulation bodies as well as by law courts in individual countries.
In the latest revision of the ICC codex one will find guide lines for marketing communication in the web and advertising agencies will find such lines for a modern conduct based online targeting. Additionally there can be found guide lines for Green Marketing, including precise terms and definitions. The codex should guide responsible marketing measures and allow a better consumer protection. More can be had from the website below.