Botanic terry towel with Edelweiss® effect

Botanic terry towel with Edelweiss® effect

Austrian Lenzing (cellulose fibre specialist) presented last week (January 11 – 14) at Heimtextil in Frankfurt (D) an innovative new botanic terry towel and at the same setting new technological and environmental standards for the entire cellulose fibre industry

botanic-towel-44 Edelweiss effect 16012012 2

Already the conventional Lenzing Modal® fibre has a natural origin because it is made from beech wood and the botanic feeling can be incorporated into terry goods. Beech wood proliferates by rejuvenation and therefore no reforestation or plantations are necessary. Over half of the wood used at Lenzing comes from Austria and the other half from neighbouring countries. Additional characteristics such as colour brilliance, absorbency, and softness provide terry goods made of Lenzing Modal® fibres attractive and a consumer survey revealed that 89 % of consumers find towels made of this fibre softer than the ones made of 100% cotton even after repeated washing and the coloured fibres do neither fade nor gray and those towels show also a higher absorption rate as can be had from the picture below:

comparison-ca Edelweisseffekt A 16012012

What is an Edelweiss® effect? During the production process oxygen-based chemistry is applied and this allows a more environmentally friendly process as compared to standard production procedures. It responds to highest environmental standards: natural rejuvenating raw material, CO2-neutrality and at the same highest production yield. Modal ® Edelweiss is produced differently than the conventional Modal® fibre but the properties are the same and the fibre process remains identically at all stages of the textile value chain. According to in-house information Lenzing Austria represents the world’s only fully integrated fibre plant controlling all production steps and under observation of environmental friendliness, including the wood-organic refineries where Lenzing is a pioneer with in-house developed special processes.

Botanic terry towel with Edelweiss® effect

Austrian Lenzing (cellulose fibre specialist) presented last week (January 11 – 14) at Heimtextil in Frankfurt (D) an innovative new botanic terry towel and at the same setting new technological and environmental standards for the entire cellulose fibre industry

Already the conventional Lenzing Modal® fibre has a natural origin because it is made from beech wood and the botanic feeling can be incorporated into terry goods. Beech wood proliferates by rejuvenation and therefore no reforestation or plantations are necessary. Over half of the wood used at Lenzing comes from Austria and the other half from neighbouring countries. Additional characteristics such as colour brilliance, absorbency, and softness provide terry goods made of Lenzing Modal® fibres attractive and a consumer survey revealed that 89 % of consumers find towels made of this fibre softer than the ones made of 100% cotton even after repeated washing and the coloured fibres do neither fade nor gray and those towels show also a higher absorption rate as can be had from the picture below:

What is an Edelweiss® effect? During the production process oxygen-based chemistry is applied and this allows a more environmentally friendly process as compared to standard production procedures. It responds to highest environmental standards: natural rejuvenating raw material, CO2-neutrality and at the same highest production yield. Modal ® Edelweiss is produced differently than the conventional Modal® fibre but the properties are the same and the fibre process remains identically at all stages of the textile value chain. According to in-house information Lenzing Austria represents the world’s only fully integrated fibre plant controlling all production steps and under observation of environmental friendliness, including the wood-organic refineries where Lenzing is a pioneer with in-house developed special processes.

www.lenzing.com

 


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