Driving circular fashion and textiles from cradle to cradle

Today’s TextileFuture Newsletter is giving you the status quo of the European efforts to a circular fashion and textile industries from cradle to cradle. It is based upon ECAP, the European Clothing Action Plan (December 2015 – December 2019) and its project partners.

The presentation is inclined to be self explanatory and offers an excellent basis for own thoughts and future decisions.

Driving circular fashion and textiles – ECAP summary report

Key points

  • Pilots with retailers and brands across Europe show the potential economic and environmental savings businesses can achieve through greater sustainable practices.
  • Partnerships and collaborations created across countries continue to deliver savings in carbon, water and reduced textile waste.
  • ECAP helps to inform and support EU policy on sustainable clothing.

The project set out to bring environmental and economic benefit to the clothing sector through a range of work packages co-funded and delivered by European partners. It covered a range of innovation projects, conducted through eight work streams by partners in several European countries.

This report signposts valuable resources including new guidance, white papers and key learnings which are available to inspire and inform any business or government, in any country.


  • Danish Fashion Institute (now Global Fashion Agenda) created the Design for Longevity platform in collaboration with designers and product developers across Europe.
  • The #LoveNotLandfill behavioural change campaign, led by the London Waste and Recycling Board (LWARB), focussed on young Londoners interested in fast fashion through multiple communications channels.
  • WRAP surveyed clothing-related behaviour in Denmark, Germany, Italy and The Netherlands to inform consumer initiatives to influence buying, care/repair and disposal behaviours to prolong garment life and divert clothing from landfill.

What’s next?

The impact of ECAP will continue after the project finishes, with retailer sustainable fibre strategies and consumer facing campaign activities continuing, providing savings across carbon, water and waste well into the future.

Partnerships and collaborations created across countries, and on-going retailer and brand sustainable fibre strategies and consumer campaigns, continue to deliver savings in carbon, water and reduced textile waste. ECAP’s legacy also helps inform and support EU policy on sustainable clothing.

The ECAP programme ran from September 2015 to December 2019 and was a team effort coordinated and managed by WRAP, which also led on European consumer engagement. Dutch government agency Rijkswaterstaat led Public Procurement, Collections and Fibre-2-Fibre Recovery actions. The London Waste and Recycling Board (LWARB) led action to engage young consumers in London, and the Danish Fashion Institute, which become Global Fashion Agenda in May 2018, orchestrated the development of the Design for Longevity platform. MADE-BY led the actions on fibre strategies and manufacturing processes until November 2018.


The TextileFuture Newsletter of last week

Questions and Answers on the United Kingdom’s withdrawal from the European Union https://textile-future.com/?p=34176

The highlights of TextileFuture’s News of last week. For your convenience just click on the feature.


BASF closes acquisition of polyamide business from Solvay https://textile-future.com/?p=34201

DOMO Chemicals completes the acquisition of Solvay’s Performance Polyamides Business in Europe https://textile-future.com/?p=34205

Milliken & Company finalises acquisition of Borchers https://textile-future.com/?p=34228

Mike Ashley’s Frasers Group buys 12.5 % stake in Mulberry https://textile-future.com/?p=34330 

MGC acquires German Melchior Textil https://textile-future.com/?p=34482


bonprix’s “fashion connect ”concept awarded “Store Of The Year 2020”prize https://textile-future.com/?p=34324    

CHOMARAT shortlisted for a JEC Innovation Awards with G-FLOW™ https://textile-future.com/?p=34324 

Adient honoured as one of America’s top corporations for women’s business enterprises https://textile-future.com/?p=34324     


Adient enters into agreement with joint venture partner Yanfeng to restructure existing joint venture relationships and drive shareholder value https://textile-future.com/?p=34277

Breaking News: Further Orders from Egypt for Rieter https://textile-future.com/?p=34282

Macy’s takes axe to middle management in sweeping restructure https://textile-future.com/?p=34465

Annual Results 2019 of Swiss EMS Group https://textile-future.com/?p=34479


JenaBatteries and BASF cooperate in the development of innovative power storage technology https://textile-future.com/?p=34437

Corona Virus

Ask a Doctor (of Economics) about Coronavirus https://textile-future.com/?p=34427

VF Corporation provides update on business impact of Coronavirus in China https://textile-future.com/?p=34475


Global Cotton trade expands as Latin America increases Exports https://textile-future.com/?p=34346 

3D Printing

Shapeways Adopts Envision One cDLM 3D Printing with Henkel Materials https://textile-future.com/?p=34391


Marked minus signs at year’s end for German textiles and clothing sectors in November 2019 https://textile-future.com/?p=34275

Italian textile machinery orders index closes 2019 in decline https://textile-future.com/archives/34300

Higher energy prices push OECD inflation up to 2.1 % in December 2019 https://textile-future.com/?p=34305

Swiss Consumer sentiment confirms economy is stabilising https://textile-future.com/?p=34359 

Growth and economic well-being: Third quarter of 2019 household income growth continues to outpace GDP growth https://textile-future.com/?p=34420

U.S. Economy added 225000 Jobs in January 2020 https://textile-future.com/?p=34513

Swiss Consumer prices fell by 0.2 % in January 2020 https://textile-future.com/?p=34550

OECD Composite Leading Indicators (CLI) February 2020 https://textile-future.com/?p=34562


EU Commission presents review of EU economic governance and launches debate on its future https://textile-future.com/?p=34375

A more credible, dynamic, predictable and political EU accession process –  EU Commission lays out its proposals https://textile-future.com/?p=34399

Applications for the EU Cities for Fair and Ethical Trade award now open https://textile-future.com/?p=34460

Mergers – EU Commission opens in-depth investigation into proposed acquisition of GrandVision by EssilorLuxottica https://textile-future.com/?p=34471


Tent Professionals enjoy Business and Fun at Tent Conference 2020 https://textile-future.com/?p=34148

Picanol at ITME Africa https://textile-future.com/?p=34333 

Kornit Digital Brings on-demand Eco-Fashion Technology to Pure Origin https://textile-future.com/?p=34558

Fair Labour

Syngenta partners with Fair Labour Association to improve wages in India’s agricultural industry https://textile-future.com/?p=34336


Prada’s new Fans could be Fashion Victims https://textile-future.com/?p=34279


Mike Ashley faces Peta challenge after restocking fur https://textile-future.com/?p=34440

Intellectual Property

US Patent for CertainT in manmade cellulosic fibres https://textile-future.com/?p=34236


Ford appointed strategy Chief Jim Farley as COO, days after it missed fourth-quarter earnings targets https://textile-future.com/?p=34349

M&S appoints Katie Bickerstaffe to chief strategy & transformation director https://textile-future.com/?p=34349

Top 3 challenges Sharon White faces as John Lewis chair https://textile-future.com/?p=34349   

Chief Administrative Officer and Deputy Managing Director Carla Grasso Leaving IMF https://textile-future.com/?p=34349

First Deputy Managing Director David Lipton Leaving IMF https://textile-future.com/?p=34349

IMF European Director Poul Thomsen to Retire https://textile-future.com/?p=34349

Colin Browne As Chief Operating Officer And Paul Fipps As Chief Experience Officer https://textile-future.com/?p=34349

Laura Ashley CEO Kwan Cheong Ng steps down https://textile-future.com/?p=34349

John Lewis customer director Craig Inglis to leave https://textile-future.com/?p=34349


Conference on Spring-Summer 2021 fashion trends in Peru https://textile-future.com/?p=34160

New Products

Dynamic Modifiers achieves highest flame retardancy with new coating https://textile-future.com/?p=34378


H&M finally has a more Fashionable Look https://textile-future.com/?p=34140


New insights could lead to superconductivity in ambient conditions  https://textile-future.com/?p=34395


Under Armour: RFID Is a ‘Must https://textile-future.com/?p=34198


STDF launches 2020-2024 strategy for safe and inclusive trade https://textile-future.com/?p=34154 


Sustainability – The Next Generation https://textile-future.com/?p=34388 

Guardian Glass float, coated and laminated glass products attain Bronze level Cradle to Cradle certification in Europe https://textile-future.com/?p=34231

Sainsbury’s Home has launched an exclusive new range of bed linen, made from a blend of recycled polyester and BCI cotton https://textile-future.com/?p=34240

Kelheim Fibres a frontrunner in CanopyStyle “Hot-Button“Ranking https://textile-future.com/?p=34246

Lenzing launches sustainable reforestation project in Albania https://textile-future.com/?p=34251 

Nalgene Outdoor and Alternative Apparel make a “Pledge to the Planet” at PROJECT Las Vegas (USA) https://textile-future.com/?p=34270


China to cut Tariffs on USD 75 Billion of U.S. Goods https://textile-future.com/?p=34416   


Euromonitor Webinar Top 10 Global Consumer Trends 2020 (February 27, 2020) https://textile-future.com/?p=34314

Worth Reading

Handbook on Measuring Digital Trade, Version 1 by OECD https://textile-future.com/?p=34157


Ethiopia resumes WTO accession negotiations after eight-year pause https://textile-future.com/?p=34267


Second pilot plant completed for TENCEL™ Luxe filament yarn https://textile-future.com/?p=34434