Trevira looks back on a successful trade fair appearance at Heimtexil 2020. The concept of a joint booth together with customers along with the presentation of product innovations and a special exhibition dedicated to the contract sector has once again proved its worth. Trevira hosted 31 co-exhibitors thus increasing the number of participants again compared to last year. Members of the entire textile value chain were present at the Trevira stand: from the fibre production and yarn manufacture, to the colouring, weaving and warp and weft knitting stages, to the textile editor.
The following customers and partners presented their latest Trevira CS collections at the Trevira CS joint booth: Ambience Home Textile, Chamatex, Dina Vanelli, Engelbert E. Stieger, FIDIVI Tessitura Vergnano, Gebrüder Colsman, Gebrüder Wylach, Georg + Otto Friedrich, Hoftex, llcat by Leitsu, JAB Josef Anstoetz, Jenny Fabrics, Lodetex, Lonfil, Mattes & Ammann, Mewes, Mottura, Panaz, Pozzi Arturo, Pugi, Spinnerei Lampertsmühle, Spandauer Velours, SR Webatex / Getzner Textil, Tessitura Mario Ghioldi, Tintoria Sala / F.lli Baroni, Torcitura Fibre Sintetiche, VLNAP / Wagenfelder Spinnereien und Wintex.
In addition, textile editors were offered the opportunity to present their latest Trevira CS products to a broad audience in an area called the “Editors’ Gallery”.
Klaus Holz, CEO Trevira GmbH: „We are pleased about the very positive feedback we got on our joint booth at Heimtextil 2020 from our customers and the visitors to our stand. It shows that our concept is successful and that the booth works well as a market place for Trevira CS.”
Product novelties were presented in an Innovation Park. Under the headline “Recycling at Trevira” the fibre producer presented its sustainable product range and diversified approaches to recycling: flame retardant fibres are produced from residual materials, which are reprocessed in an agglomeration plant. The recyclates are then deployed in the spinning facility to make new, high-quality products consisting of 100 % pre-consumer recycled material. Recycled, flame retardant filaments are produced from PET bottles and have a recycled content of 50 %. Standard polyester spun-dyed filament yarns are also available in a recycled version. Produced from PET bottles these yarns have a recycled content of 100 %.
In order to produce flame retardant fabrics which are also high-performing in outdoor applications, Trevira now offers six more colours in addition to the existing colour range of 24 UV-stable, spun-dyed filament yarns. Trevira had been awarded the „Brandenburger Innovationspreis Kunststoffe und Chemie 2019“ for this innovation.
Cationic dyeable fibres and filament yarns enhance the Trevira portfolio of flame retardant specialties. They are used to create melange designs in fabrics, which still represents a strong trend in the home textile sector.
As to fibres, Trevira offers now antimony-free products as a standard. This is also true for the flame retardant versions.
To meet the ever more complex demands of the market for more flexibility in design and additional functions as well as for sustainable products Trevira has introduced an enhanced Trevira CS branding concept, consisting of the three brands Trevira CS, Trevira CS flex und Trevira CS eco. Assigned according to product features, all of them stand for tested safety.
This year’s special exhibition “Textile Future by Trevira CS” was curated by studio aisslinger, Berlin and showcased the latest Trevira CS fabrics used in applications dedicated to the contract areas Hospitality, Public Spaces, Healthcare, Public Transport, Mobility und Workspace. Here trade fair visitors and especially specifiers of the contract market could find a source of information and inspiration away from their real projects.
studio aisslinger is known for its outstanding work in experimental and product design, innovative materials and architectural concepts. As a designer, studio founder Werner Aisslinger is particularly interested in how the latest technologies and unusual materials can be used in product design. In addition to designing furniture, his most recent projects mainly include interior design concepts for hotels and workspaces. Werner Aisslinger gave visitors guided tours through the special exhibition.
Anke Vollenbröker, Head of Marketing at Trevira. “Our special exhibition was completely created with Trevira CS fabrics and showed in an impressive way the role that textiles can play when it comes to creating trend-setting interior concepts in the traditional contract market but also in the mobility sector. What becomes clear is that Trevira CS fabrics are able to offer solutions – under functional and haptic aspects or just for creating a comfortable space”.
studio aisslinger’s vision of the contract areas Hospitality, Public Spaces, Healthcare, Public Transport, Mobility and Workspace involves a large number of textile elements.
Both as celebration of an itinerant lifestyle and as promise of history and tradition, the hotel increasingly became the focus of architects and interior designers at the beginning of the 21st century. It is the place, where the search of our society of urban nomads for new and different spaces and environments appears paradigmatic. For a long time, the dominant idea was to design hotels according to their brand identity, regardless of their respective location but a different understanding has at last become more important: the hotel as the crossing point of various cultures. Here, the stories of travellers meet the history of the place and its inhabitants. Hotels become small universes in which the appeal of the place merges with impressions from all over the world, creating a vibrant and inspiring atmosphere. Like almost no other, studio aisslinger expresses this concept with its spatial design — a design that counts on collage, storytelling, and a sensory experience.
Digital infrastructures enable us not only to complete our shopping and errands online but also to have online social interactions. Instead of going somewhere ourselves, we get everything delivered free to our homes. Public areas like libraries, schools, cinemas, theatres, as well as concept stores and shopping malls need to be reinvented in order to become attractive again. Visiting these spaces must become an unforgettable experience. The sensory unique quality of each respective place must pull people away from their digital devices and bring them back into the real life. The colour and tactility of special fabrics and textiles help to create atmospheres that enable us to rediscover the abundance and beauty of the analogue world.
Smart watches, fitness trackers, healthcare apps — the digitalisation has led to a new body awareness, and the comprehensive quantification of our physical activity results in a more holistic look at our existence and in a more ecological lifestyle. Our own health is no longer only a matter of optimised medication. Instead, we think about it more and more extensively, also in relation to atmospheric aspects. This change in attitude will represent a challenge for hospitals and pharmacies. Their atmospheric design must rediscover the special experience of these places: The experience of feeling understood, of trust and of the combination of tradition with the latest technology and science.
Private transport, however, is not the only thing that will change. We will have to rethink mobility as a whole. The limit of vehicle density in cities and conurbations was reached long ago and in some respects, it was even exceeded. In order to cope with the amount of cars, one must not only rethink urban planning. Public transport must become an appealing and ultimately better alternative for getting around in urban areas. It is important to extend existing networks to improve travel times and the frequency of services. However, this is not sufficient. The driving experience must change. Instead of sitting close together on benches that are practical but insignificant in their uniformity, we must reconceptualise the space of the underground or suburban railway and the bus interior to create a space where we spend a portion of our lifetime.
One of the biggest changes of our future life will take place in the areas of mobility and, in particular, private transport. In the coming decades, combustion engines will no longer be considered advanced technology but a relic from the past. However, it is not solely a matter of modifying the drive mechanism. Self-driving vehicles that communicate with each other are both possible and safer than cars driven by people and, in the long run, once free from responsibility and the task to guide oneself and one’s passengers safely through traffic, the travel time becomes the new leisure time. Instead of using the car only to get from A to B, we will actually live in it and use it as mobile space for all kind of activities. The interior of cars will change and the analogue space in these motion modules on four wheels, equipped with the most recent technology, will be rediscovered as an opportunity for a unique sensory experience.
At the beginning of the 21st century, our attitude to work changed. We no longer work only to live. Work has become part of our lifestyle. The easier it is to automate mindless and time-consuming tasks using the most recent technologies, the greater the importance of work for our perception of ourselves as creative people. The urban nomad can no longer be forced to spend fixed times in schematically grey office complexes. The time clock is an ideal from the past. Today, we are looking for co-working at long tables, for a colourful exchange, and at the same time, the possibility to temporarily retreat to so-called break-off units or to individual work capsules in order to brood over something privately or while remaining connected to a wider group. studio aisslinger creates exactly this type of work environment and uses not only but especially the creative power of fabrics that are intense in colour, more robust, and yet warm and inviting.
Together with studio aisslinger, Trevira issued a folder, containing a brochure on the themes of the special exhibition published by studio aisslinger.
Under the motto „MY NEXT PROJECT“ Trevira offered interested visitors to pick samples of the fabrics used in the special exhibition. Numerous visitors took the opportunity to select some Trevira CS samples which could be collected in the folder.
On the occasion of Heimtextil the new Trevira CS Gold and Silver Club members were announced. They received their awards at a Trevira event on the first day of the trade fair. Celebrations went on at a party at the Trevira CS joint booth.
Trevira GmbH is an innovative European manufacturer of high-value branded fibres and filament yarns for technical applications and hygiene products as well as for home textiles, automotive interiors and functional apparel. Two production sites and a Marketing and Sales office with a total of approx. 1,100 employees are located in Germany. These are supported by an international marketing and sales organization. In 2019, sales amounted to around 208 million Euros. The head office of the company is located in Bobingen near Augsburg. Owner of Trevira GmbH is Indorama Venture PCL, Thailand. Trevira has a worldwide reputation for fibres and yarns for flame retardant polyester home textiles (Trevira CS), for its fibre specialties for hygiene products and technical applications as well as for low-pill fibres for functional apparel.