MEISTER wedding rings and jewellery opens first flagship store in Zurich, Switzerland

The Swiss jewellery manufacturer MEISTER from Wollerau (near Zurich) opened its first flagship store in Zurich on November 15 -16, 2019. The specialist for wedding rings now has a mono-store in the Limmat city as well as shops in Lucerne and Innsbruck and the manufactory shops in Wollerau on Lake Zurich and Radolfzell on Lake Constance.

The Flagship Store of Meister Jewellery in the house “Select” in Zurich, Switzerland

The newest shop is located in the traditional, newly renovated and converted Haus Select at Limmatquai 16 / Schiffländeplatz in Zurich, and offers beautiful and timeless collections consisting of the finest craftsmanship, sparkling diamonds and high-quality precious metals “made in Switzerland”. In addition to a modern interior with a feel-good factor, the new store also offers a 3D wall with hundreds of diamond facets as a special eye-catcher.

Each piece of MEISTER jewellery has always been individually crafted by hand in the Wollerau manufactory using the highest quality materials – “made in Switzerland” as a seal of quality for the highest quality.

Meister stands for individuality, highest quality and design

“Our family business is now in its third generation. The elders pass on their knowledge and traditions to the younger ones. They then combine this with modern methods,” says Fabian Meister, CEO, explaining the success of the company. In addition to traditional skills, the Swiss wedding ring and jewellery manufactory also has its finger on the pulse of the times with state-of-the-art technology.

CEO Fabian Meister and his spouse Christina

Thanks to Augmented Reality, customers with MEISTER’s innovative “WeddingRing” app can “try on” most of the rings digitally and view them in 3D from all sides. Via the app or the MEISTER website you can directly access the ring configurator, where you can design a ring according to your personal taste and wishes from engagement, wedding and memoire ring collections. In addition to digital development, MEISTER also continues to focus on stationary retail in order to meet the continuing great need for personal advice. With the newly opened store, MEISTER not only offers a very special jewellery and wedding ring experience, but also the entire collection at a glance – a premiere in Zurich.

The insight of the store in Zurich with the wide interactive screen to assist the personalisation of jewellery

The creations of MEISTER wedding rings and jewellery have been honoured several times with internationally recognised design awards, including the “red dot design award” and the “iF Design A-ward”.

The entrance to the Zurich store …
…and the master mind with his staff at the Zurich store

At the press conference in Zurich, the entire history of the company was a theme, as well as the changes in the sales channel of Meister, because many jewellers, that were traditional customers of his ceased business. Thus, the firm tries to do the balancing act to open to personal consulting to create the personal individual wedding rings, and at the same time offering the newest technologies (AI) to attract also young people, and not competing directly with the wholesale customers. Meister is operating on outstanding individuality – there are 52000 different rings available, a very impressive figure, crowned with individual personal services and highest design novelties, as well as outstanding quality. The manufactures in Switzerland and Germany apply the same high standards in view to fabrication, design and quality. 70 % of the not disclosed turnover, results from wedding and other kind of rings, the reminder on women’s or men’s jewellery collection and individual demand. The rings and the collections do have patented technologies and functions, all are created to have success in the domestic and international markets and of highest quality. A jeweller of fine arts!

The jeweller of fine arts at the precision manufacture