Avery Dennison Graphics Solutions announced on November 6, 2019, that MetroWrapz of Hollywood, Florida, has earned the “King of the Wrap World” title for the second consecutive year. The company, chosen from 155 global entries, pushed creativity to the limits with its ‘Creature from the Wrap Lagoon’ wrap, transforming a 2017 Acura NSX.
The “King of the Wrap World” award was presented at the Avery Dennison booth during the 2019 SEMA Show in Las Vegas, Nevada and marks the end of Avery Dennison’s global 2019 “Wrap Like A King™” Challenge.
“MetroWrapz once again earned the Global Wrap King title, against a more competitive field than ever. It is inspiring to see them continue to take our materials to new heights,” said Oliver Guenther, senior director marketing and channel strategy Graphics Solutions Europe. “We play our part by continuing to release new material options and colours. And together, the sky’s the limit!”
According to the MetroWrapz team, the inspiration for the wrap came from the 1954 film of the same name, and required full use of the team’s skills to set new standards for speed of application and quality of finish. They used Avery Dennison Conform Chrome Silver Film with DOL 1370 Lustre laminate – to create a chilling, realistic shiny silky skin, enhanced by amphibian hues of yellow and green.
Supreme Wrapping Film™ ColorFlow Series in Gloss Fresh Spring added a finishing touch to the wheels, and rippling swamp water was placed along the rocker panels, putting the startling new creature into its natural habitat. MetroWrapz added accents of red reflective, and a custom-cut acrylic dorsal fin on the roof.
New for 2019 was a “People’s Choice Award”, which went to Wrapcar Grey Matt by Genus Cars, gaining the most votes out of a total of 30000. They wrapped a Mercedes Benz using Avery Dennison Supreme Wrapping Film in Matte Grey.
Other continent finalists were WrapStyle s.r.o. (Europe); Shanghai DC Town Auto Service Co., Ltd. (North Asia); Winguard Paint Protection Specialists (Australia/ /New Zealand) and Sharpline Signs and Graphics (South Africa). All entries were judged based on the difference between the before and after pictures, installation skill and quality, overall look and appeal, and uniqueness.
The prize package for MetroWrapz includes a personalized Wrap Like a King trophy, USD 1,000 in gift vouchers, a variety of promotional and marketing tools and exposure via the Avery Dennison website and social media. The entire “King of the Wrap World” extended prize package is valued close to USD 5000.
- Europe: BMW M135i / / / Artist by @WrapStyle
- North America: Creature from the Wrap Lagoon by @MetroWrapz
- North Asia: SLS AMG by @Shanghai DC Town Auto Service Co., Ltd.
- Australia/New Zealand: 2014 Porsche 911 Turbo S TECHART GTstreet R by @winguardpps
- South Africa: Eric The Viking – Sharpline drift car wrap by @sharplinesignsandgraphics
- Europe North – Printed Chrome Caracachews Wrap by @VenomWraps
- Europe Central – Parrot in flowers by @signalwrapping
- Europe South – Lamborghini Aventador by @m-wrapping
- Eastern Europe & MENA – BMW M135i / / / Artist by @WrapStyle
- North America East – Nebula Graffiti GT by @Empire Vinyl Co
- North America Midwest – P57 by @IVSwrap
- North America Central – Deathstroke McLaren 650s by @PGNOLA
- North America South – Creature from the Wrap Lagoon by @MetroWrapz
- North America West – Willys – Chrome Punisher by @incognitowrapsofficial
- North America Canada – Spiderghini by @creativesapphire
About the Wrap Like A King contest
During the Wrap Like A King challenge, a panel of industry experts judged submissions and chose first Regional Wrap Kings, then Continent Wrap Kings and finally “King of the Wrap World.” 2019 judges included Yianni Charalambous (Owner of Yiannimize, London UK), Justin Pate (Professional Installer), Molly Waters (Avery Dennison Senior Technical Specialist, USA), Myles Kovacs (president and co-founder of DUB Magazine), Peter Wright (Avery Dennison Technical Marketing Manager, Australia/New Zealand), Eddy Speelman (owner of Speelman Graphic Applications and an European Avery Dennison trainers), Frank Maquart (Avery Dennison Technical Marketing Manager Digital Print Media/ Europe), Sarel Kruger (Technical Marketing Manager South Africa), Jun Kinoshita (Avery Dennison Graphics Solutions Japan).
Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion. Learn more at http://www.averydennison.com.
A segment of Avery Dennison Label and Graphic Materials, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.eu. Join the Avery Dennison conversation at www.facebook.com/AverySupremeWrappingFilm and follow us @ADgraphics_EU on Twitter.
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