Some Dallas shoppers are treated to elaborate events with designer fashion shows
There’s more to luxury than fine goods. Shopping at the luxury level comes with lots of personal service and also with perks like invitations to luncheons that start at 11 a.m. and conclude around 3 p.m.
And these shoppers get to see fashion shows that hardly ever happen outside of New York, Paris or Milan.
Last month, one floor of the downtown Dallas Neiman Marcus store was transformed into a runway and seating for a Caroline Herrera fashion show and a second level was made into a dining room for lunch to unveil the “Ten Best Dressed Women of Dallas.” The event was hosted by Dallas Cowboys chief brand officer Charlotte Jones Anderson, was attended by 500 people and benefited the Crystal Charity Ball.
The Winspear was celebrating its 10th anniversary, and the event benefited the Dallas Opera. It also served as a way to introduce Dolce & Gabbana’s new NorthPark store to 300 of Dallas’ best shoppers of luxury goods.
The event was sponsored by NorthPark Center, and the fashion show was arranged by Nancy Nasher, who collects the finest branded storefronts for her family-owned mall.
Men’s and women’s outfits, 45 of them, from the fall and winter 2019-20 collection were in the fashion show. Before the show, guests could purchase handbags personalized by a painter onsite. There was also live sketching of the clothing that guests could take home.
The 7218-square-foot Dolce & Gabbana store is in a prime spot near Neiman Marcus and between Tiffany & Co. and David Yurman. It’s part of a redesigned entrance off Northwest Highway that showcases the storefronts of some of the centre’s important brands, Nasher said. The Dolce & Gabbana store has marble flooring with unique streaks of gold and silver, velvet carpet and gold damask wall covering.
“From the moment you arrive, it is as though you are walking into an artistic masterpiece,” Nasher said.
NorthPark is considered one of the top malls in the U.S. Coming soon to the shopping center are several other national and International brands, including Alexandre Birman from Brazil, Zimmermann from Australia, Golden Goose from Italy and Isabel Marant from France. Saint Laurent, Maje and Sandro from France have recently opened.
Here’s how Nasher, the top designer of the mall, looks at it: “It takes many years to assemble a world-class shopping institution like NorthPark,” she said. “It is a constant quest of strategic planning and hard work. We are proud that our retail presentation is unique in the industry.”