Avery Dennison explores the future of labelling in “A World of Imagination” at Labelexpo Europe 2019

Avery Dennison will feature new service platforms designed to inspire labelling innovation in their “World of Imagination”, one of four worlds of discovery at Labelexpo Europe 2019, Sept. 24‑27, 2019.

A World of Imagination. (Photo: Avery Dennison, PR432)

Avery Dennison’s Labelexpo exhibit area includes:

M_use. (Photo: Avery Dennison, PR432)
  • M_use™ – short for “materials in use”, this recently launched online platform offers label design inspiration, industry insights and future trends — and it invites users to explore an interactive portfolio of wine and spirits label materials (my-muse.com)
  • Digital Inkjet Portfolio – Purpose-built, OEM-certified labelling materials to support all major digital inkjet technologies and printers; durable materials for water-based and UV inkjet; low minimum orders suitable for smaller runs. When paired with the proper label material, digital printing unleashes the power of imagination to create personalized, innovative label designs.
  • ORUS (one-roll unique service) program – Enables European customers to order a single, 1000-meter-long, first roll of any 1m product combined with any Avery Dennison adhesive technology. The service reduces development costs for innovative labelling applications and makes inventory more manageable.
Digital Inkjet Portfolio. (Photo: Avery Dennison, PR432)

ORUS not only gives you the flexibility to test new ideas and business opportunities without taking on new inventory, it lets you reduce handling, transport and associated CO2 emissions.

ORUS (one-roll unique service) programme. (Photo: Avery Dennison, PR432)

“When you combine materials science and the words, ‘What if?’, amazing things happen,” said Ralph Olthoff, global marketing director for wine and spirits at Avery Dennison. “In our World of Imagination, visitors will see the latest ideas and collaborations, from the aesthetically inspirational to the cleverly functional — with an overall goal to create excitement, conversations and new ideas for the future of labelling,” he said.

Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labelling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30000 employees in more than 50 countries. Reported sales in 2018 were USD 7.2 billion.