Beaulieu Flooring Solutions, a division of the Beaulieu International Group (B.I.G.), has unveiled Rewind, a unique latex-free carpet designed to help the trade show and special events industries go greener. More than simply a product, Rewind is a concept that offers both economic and ecological advantages as part of a strategy centered on corporate social responsibility.
Every year, more than 100 million square meters of carpet is manufactured for corridors, fair stands, entrance halls and other event spaces. Traditional carpet ends up in an incinerator or as landfill. Because it contains latex, it cannot be sustainably recycled.
Rewind is 100 % polyolefin, which means it is 100 % latex-free. Consequently the production process is very environmentally friendly. Compared with traditional carpet, no water is used and gas consumption is cut by 83 %. This green production process reduces total CO₂ emission by 35 %.
In the current economic climate, quality and efficiency also play a big role. Rewind proves its added value here as well and guarantees a first-rate product every time: strong, durable, low VOC content and with fire classification Bfl. Thanks to its lower total weight, the rolls are easier to handle and more ergonomic to install.
The unique composition of Rewind also offers logistical advantages: less storage space needed and an optimization of transport.
Because Rewind contains no latex, it can be fully recycled into a pure recyclate that can be re-used as a raw material for the injection moulding of new, high grade products.
“As the market leader in needle felt floor coverings, we are proud to be at the forefront of this technologically innovative product. Rewind is the result of collaborative efforts by B.I.G. employees across all divisions. Rewind is also more than a product, it is a philosophy in which economy and ecology merge into one. That ensures that Rewind creates added value for every stakeholder and the environment, at every stage of its lifecycle.” says Wim Coppens, General Manager Needle Felt. Further product and collection details can be found at www.rewindcarpet.com.
Beaulieu International Group (B.I.G.) is a global specialist in raw chemical materials (polymers), semi-finished engineered products (yarns, fibres, technical textiles and technical sheets) and is a leader in a broad range of floor coverings for the residential and commercial markets (vinyl rolls, vinyl planks, laminate, parquet, carpet, needle felt, artificial grass and mats) as well as upholstery fabrics.
Headquartered in Belgium, B.I.G. employs more than 5000 people across 29 plants, 18 sales and distribution offices, with a major presence in 17 countries all over Eurasia, the Americas and Oceania. The company achieved a 2018 turnover of EIR 2 billion and is serving customers in 140 countries. True to its roots as a family business, B.I.G. puts sustainability, innovation and care for its employees central.
1 Beaulieu Flooring Solutions launches world’s first recyclable event carpet.(Photo: © Beaulieu International Group)
2 Improve the ecological footprint of your event.
(Photo: © Beaulieu International Group)
2 a Ecological benefits. (Photo: © Beaulieu International Group)
3 Anthony Vanden Berghe, Sales & Marketing Director Tradeshow & Event and Wim Coppens, General Manager Needle Felt. (Photos: © Beaulieu International Group)
4 Rewind – Forward Thinking Carpet. (Photo: © Beaulieu International Group)