Miles Johnson and Creative Room™ designed a capsule collection “Light on the Land”, for men and women to showcase ISKO™’s R- TWO™ programme
As the world’s leading ingredient denim brand, ISKO™ is at the forefront of the sustainable and responsible fashion movement. ISKO™, who loves to partner with likeminded designers, brands and retailers in the industry that have a passion for Responsible Innovation™, is proud to announce its partnership with renowned British fashion designer Miles Johnson. Together they have created a visionary collection that was launched at a private showing event on September 12th, at the Fremin Gallery in New York City.
For those who love denim and cherish the planet, this partnership is a perfect match as Miles is known for prioritizing sustainability and responsibility in his work. Miles has held leadership positions such as Design Director at Levi Strauss & Co. and Senior Creative Director of Product Design and Development at Patagonia, Inc., where he served as a pioneer in creating clothing using sustainably sourced materials.
For this capsule collection, Miles worked side by side with ISKO™’s Research & Development team utilizing the ISKO R-TWO™ program which combines a mix of reused and recycled materials. The reused cotton comes from ISKO™’s own production loss, which they continuously track and trace. This has the CCS (Content Claim Standard) certification. They combine this reused cotton with recycled polyester derived from PET bottles. Depending on the content, fabrics can have the RCS (Recycled Claim Standard) certification or GRS (Global Recycled Standard) certification.
The creative direction for the collection takes form with “Light on the Land” and the whole collection is made using low impact materials and responsible finishing techniques. Miles and the ISKO™ team carefully crafted 34 designs at the Creative Room™ in Italy. The styles incorporate responsible design principles which include:
• Minimal washing;
• Removable trims made of eco-metal;
• Natural based buttons and labels;
• Green bar tacks;
• Embroidered rivets.
Environmental messages are embroidered on six of the pieces, by the artist Giulio Miglietta. The garments are built to last and the more you wear these pieces, the more beautiful they become.
About Miles Johnson
After receiving a Master of Arts from St. Martin’s College in London, where he studied fashion and clothing design (specializing in Menswear Fashion), Miles Johnson began his extensive career at Levi Strauss & Co., as Head Designer. For 11 years Miles was responsible for Levi’s Vintage Clothing (LVC) Collection in Europe, Japan and the USA. From his mastery of finishing and distressing clothing, combined with his aptitude for both men’s and women’s denim, emerged stories and historical themes imbedded in each of the collections. This innovation was pivotal in the development of Levi’s sales tools, point of sale installations, overall retail environment. In 2011, Miles was appointed to Design Director at Levi Strauss & Co. He took control of all creative direction around Levi’s premium collections. While holding the role of Design Director, Miles oversaw the creation and execution of such lines as Levi’s Vintage Clothing (LVC), Levi’s RED and Made and Crafted.
After 14 years Levi’s, Miles took his vast knowledge and experience in the fashion-design industry to Patagonia, Inc. where he undertook the role of Creative Director. Miles was known to be extremely proud and thorough with every project, implementing seasonal concepts and product stories. In 2017 he became Senior Creative Director of Product Design and Development where he oversaw the work of all designers, in both technical and sportswear categories, as well as the product development & textile, graphics, and color teams; comprised of 40+ Designers and 40 Developers. During this time Patagonia’s business grew from $600mm to $1bn, and Mile’s revolutionary leadership within the company is viewed as a driving factor. Miles’ forward thinking and innovative approach led him to work as a consultant, and later as a teacher at the Royal College of Art in London. Miles is notorious for being a responsible and environmental design specialist, with a deep understanding of the sustainable approach to design; developing and improving materials to make sure they’re made in the least harmful way. Miles acts on his passion for sustainability and has established himself as a promoter and public speaker on ethical practices in clothing design, and positive, healthier manufacturing.
ISKO™, the leading ingredient brand on a global level, is the first denim producer in the world to be recognized with the Nordic Swan and EU Ecolabel certifications. The company has a production capacity of 300 million meters of fabric per year with 2,000 high-tech automated looms. ISKO has a global presence with offices in 35 countries, and is part of SANKO TEKSTIL, the textiles division of the SANKO Group. The SANKO Group is one of the largest conglomerates in the world, active in a wide range of sectors from construction and energy, to packaging, financial services, health care and education. It is also a major investor in renewable energy, including hydroelectric and wind power plants.
ISKO is a trademark of SANKO TEKSTIL. To find out more visit iskodenim.com.