LVMH contributes GBP 9 million to help fight Amazon’s wildfires

By guest author Sahar Nazir from Retail Gazette

LVMH contributes GBP 9 million financial aid to help Amazon rainforest

Amazona’s wildfires (capition courtesy by Retail Gazette)

The fires have been ravaging through Amazon for weeks

CEO Bernard Arnault calls on other leaders to join the initiative

Luxury retail conglomerate LVMH, which owns Louis Vuitton, has announced its initiative to provide financial aid to help fight the wildfires currently ripping through the Amazon rainforest.

Chief Executive and Chairman Bernard Arnault, along with member of LVMH’s board of directors Yann Arthus-Bertrand, is set to contribute EUR 10 million (GBP 9 million) as part of the aid.

They are now calling on other leaders who share their belief to join the initiative in preserving the Amazon rainforest.

The initiative reflects recognition of this responsibility by LVMH, which is also engaged alongside UNESCO in protecting biodiversity across the globe.

“Protecting the environment is not just about words and speeches or signing declarations of principle, it also requires taking concrete collective actions when dangers arise in order to provide resources for local specialists and work together to save our planet,” Arthus Bertrand said.

“I am proud that LVMH is participating in this emergency effort and I hope that many others will follow suit.”

The donation for the Amazon is small compared to the GBP 200 million donation LVMH pledged to help rebuilt Paris’ iconic Notre Dame Cathedral earlier this year.