Ralph Lauren’s sub-brand RRL picks London for debut UK store

By guest author Elias Jahshan from Retail Gazette

  • RRL, a sub-brand of Ralph Lauren, has opened its first UK standalone store
  • The store is located in the Carnaby neighbourhood in Soho, central London

US fashion retailer RRL, a sub-brand of Ralph Lauren, has opened its first ever UK store in central London.

The brand, named after Ralph and Ricky Lauren’s “Double RL” Ranch in Colorado, is located in Carnaby’s creative Newburgh Quarter in Soho.

RRL was founded over 20 years ago with a focus on integrity of design and quality of workmanship.

It is known for its mix of selvedge denim, vintage apparel, accessories and utility-inspired garments.

RRL’s new 634 square ft. store focuses on denim pieces and hand-selected vintage products, and feature rustic décor with period antique fixtures.

RRL entry in the UK coincides with recent Carnaby openings, such as Danish flagship store Samsøe & Samsøe and Parisian women’s fashion label ba&sh.

The property around Carnaby is owned by property firm Shaftesbury.

“We are thrilled to welcome RRL to Carnaby,” Shaftesbury head of retail Samantha Bain-Mollison said.

“As part of a timeless American brand with heritage at its core, it is the perfect fit for the Newburgh Quarter, which we are proud to be home to a unique mix of premium, independent and one-off brands.

“The growing number of international brands choosing Carnaby to open their first standalone stores reinforces the destination as a global fashion capital.”

Hanover Green Retail and Colliers acted on behalf of Shaftesbury.